Shopper Marketing - January 2017 - 120
The Guide to Digital Shopper Marketing * 2017
YOU THINK YOU KNOW.
BUT YOU HAVE NO IDEA.
An American household brand name for over
years, Publishers Clearing
ouse may be best known for our surprise sweepstakes prizes. You might
think that's all we are.
is more than ust big checks.
As a publisher and a retailer, PC combines ﬁrst-party identity and purchase
data from our customers to o er deep insights about what motivates shoppers.
For years, we've used this data to fuel our rapid growth. ow for the ﬁrst time
ever we're making it available to marketers, too.
ESCAPE THE WALLED GARDENS
f you're like most marketers today, a substantial portion of your incremental digital ad budget likely goes to giants like Google, Facebook,
and Amazon because they work.
What if there were a way for you to escape the walled gardens and still get the performance you've come to expect
ow there is. PC Media is one of the few other companies that has the same type of comprehensive data on people's identities and
buying habits without the wall. We o er these insights to help brands, agencies, and retailers diversify their digital partner por olios,
without sacriﬁcing data uality or performance.
THE DATA SWEET SPOT
At the heart of PC Media's digital solutions lies
our ﬁrst-party data set. t's a powerful combination
of identity and purchase data that's collected from
our highly engaged customer base and it will make
your campaigns more accurate and e ective than
I entity ata With data that's based on real
member registrations not ust cookies you'll
experience the revenue-boosting e ects of true
urchase ata We know who people are, and
we know what they buy. We turn our own
ﬁrst-party purchase data into valuable insights
that persuade people to purchase your products.
WHO WE ARE
PC Media is the digital advertising arm of Publishers
Clearing ouse, a premium digital entertainment and
shopping destination. We o er creative media and
targeting solutions to help brands, agencies, and retailers
identify the right audiences and persuade them to buy.
Senior Director, US Sales
With nearly billion in annual product sales, PC
doesn't ust talk about shopper marketing we actually
live it. PC 's robust ﬁrst-party data set and
direct marketing experience help you impact the shopper
ourney across digital channels.
* Consumer Packaged Goods
* Health & Fitness
Director, Shopper & Retail Sales