Shopper Marketing - January 2017 - 118
The Guide to Digital Shopper Marketing * 2017
WE HAVE THE DATA TO HELP YOU REACH THE RIGHT GROCERY
SHOPPING AUDIENCE AT THE SCALE YOU NEED
There's an unprecedented opportunity when you partner with MWG. Because we build and run digital channels for grocers, and we
see the digital footprint shoppers leave behind, we can target shoppers wherever they are on the nternet and drive them to a grocer's
digital property. When advertising is based on an individual's intent and purchase data, it is contextual, personalized and measurable,
and leads to online and in-store sales lift. Leverage our targeted, contextual advertising network to reach your shoppers while they are
in shopping mode.
Target shoppers wherever they
are on the nternet, and drive
them to grocers' websites.
Engage and activate shoppers at
the digital shelf to reach them at
the critical point of decision.
Leverage real-time data and
actionable insights to inform
media spend and reach the
most relevant shoppers.
Target high-value shoppers on
a variety of channels and digital
touchpoints including websites,
mobile, social, email, and video.
Target shoppers anywhere
in context with dynamic,
Tie ad views to in-store and
online sales with transactional
st party data.
Personalize at the store, price,
and item S U level.
Achieve local marketing at
scale, by leveraging our direct
relationships with grocers.
Provide campaign e ectiveness
and competitive insights by
category and UPC.
Leverage actionable insights to
improve future campaigns.
WHO WE ARE
MWG is the leading provider of digital grocery
technology and services, driving connections
between shoppers, grocers and brands. Our full
suite of shopper marketing services is supported
by a comprehensive technology pla orm while
our data provides valuable insights on purchase
trends and behavior.
With MWG's network, you can reach the industry's
most valuable shoppers-multichannel shoppers-and
target based on demographics, geography and purchase
intent. Reach a shopper at the point of decision and
uantify the results.
Greg Stevens, Chief Revenue O cer