Shopper Marketing - January 2017 - 116
The Guide to Digital Shopper Marketing * 2017
WE LIVE AT THE INTERSECTION OF THE DIGITAL & PHYSICAL WORLDS
MaxPoint empowers brands and retailers to understand the consumer ourney by providing a complete, real-time view of consumers and
their purchase behavior. We power our growing suite of media and audience, customer engagement, and customer experience solutions
with location science and deep knowledge of all activity at the neighborhood and household levels from what consumers intend to
purchase and how far they are willing to travel to buy, to how loyal they are and how they respond to in-store and out-of-store marketing.
WE PROVIDE BRANDS WITH A COMPLETE VIEW
Everything MaxPoint does is backed by more than a decade of consumer intelligence and insights. Our Digital ip® technology powers
every business e ort by enriching programs using online and o ine knowledge of every neighborhood in the country giving you a
complete view of consumer, place, and purchase.
WHO WE ARE
PRODUCTS & SERVICES
MaxPoint is a marketing technology company that
generates hyperlocal intelligence to optimize brand
and retail performance. We provide a pla orm for brands
to connect the digital world with the physical world
through media and audience, customer engagement,
and customer experience solutions.
* Me ia
u ience olutions dentify your
ideal shopper audience near speciﬁc retail
locations, reach them with your strategic
messaging, and evaluate the results with
MaxPoint's measurement products.
MaxPoint has worked with of the top
leading national advertisers and each of the
advertising agencies in the United States
as ranked in
by Advertising Age.
* Customer ngagement olutions Bring your
consumer lists to life with Customer Catalyst ,
enriching your CRM data with deep insights and
enabling activation across all of your online and
o ine marketing.
MaxPoint's products provide an always-on view into
your shoppers' purchase behavior, create demand among
your most important consumers, and evaluate every
dollar you invest in media and trade programs.
erience olutions Quantify
and improve the retail shopping experience with
in-store sensors and analytics from PathPoint.