Shopper Marketing - January 2017 - 114
The Guide to Digital Shopper Marketing * 2017
nmar's ability to match content to audience based on actual purchase behavior
gives brands and retailers a competitive advantage in a marketplace where
shoppers demand relevant, personalized engagement. Leveraging nmar's
shopper research, advanced analytics and access to POS transaction data for
millions of households, brands and retailers can gain a deeper understanding
of shopper behavior and use it to develop optimized campaigns and o ers that
SHAPE THE PATH-TO-PURCHASE.
The organic content and authentic voice of the Collective Bias in uencer
community is the kind of messaging that today's shoppers embrace.
The immersive experiences created by Collective Bias's content-rich
campaigns inform and a ect consumer decisions all along the path-topurchase. With the option to connect promotions to these campaigns,
marketers have a turnkey strategy for advancing brand ob ectives at
every stage of the shopper ourney.
With an expansive, nationwide digital promotion network, nmar enables
brands to activate shoppers on a national, regional or retailer-speciﬁc basis.
Through nmar's innovative technology and proprietary pla orms, brands
can directly engage millions of shoppers online and via mobile channels with
personalized, sales-driving o ers. nmar's load-to-card and print-at-home
promotion solutions provide marketers with exible, customizable options
for propelling shoppers to action while optimizing promotion spend.
WHO WE ARE
PRODUCTS & SERVICES
We are an industry innovator with more than 3
years' experience providing clients with actionable
shopper insights, advanced campaign analytics and
comprehensive, data-driven promotion solutions
that enable superior shopper engagement both
pre-shop and in-store.
nmar has the most robust promotions pla orm in the
marketplace representing a single, strategic resource
for brands and retailers to create, execute, and assess
holistic, omni-channel promotions.
Roy Simrell, President and
Chief Client O cer, nmar
Our o erings include
Bill Sussman, President, Collective Bias
and SVP, nmar
* Shopper Analytics
We are experts at helping brands and retailers grow
share and drive revenue by enabling true
engagement that delivers targeted, e uity-building
content matched with motivating promotional o ers.
* Digital Promotions
* Retail Analytics
* Trade Promotions
* Promotion Analytics
n uencer Promotions
John Ross, President,
Promotion etwork, nmar
Jim ertel, Senior Vice-President, Willard Bishop,
an nmar Analytics company
Lari arding, Vice President, Product Marketing
* Coupon Processing and Se lement