Shopper Marketing - January 2017 - 110


The Guide to Digital Shopper Marketing * 2017

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gen.video

WHO WE ARE
The gen.video pla orm brings best-in-class technology, amazing content
and a vast network of in uencers together to amplify brands stories, educate
and inspire shoppers all while driving higher sales conversion at retail.
Our uni ue approach to Conversion Content delivers authentic video
to your shopper segments. Custom video is developed and ampliļ¬ed by
our network of amazing n uencers across social media pla orms and
distributed to top retail websites.

THE POWER OF
INFLUENCER MARKETING
Done right, n uencer marketing and video content is proven to
drive awareness, retail tra c and sales conversion. We help
brands, agencies and Retailers plan and execute through the
funnel with trusted sources that shoppers want

WHAT WE DO
* Custom Content Build your brand story with authentic video from the
best n uencers or leverage our professional video production services
to develop the right mix of content
* m li cation Drive awareness by tapping into our network's social reach
for key merchandising periods across YouTube, nstagram, Facebook and
Twi er with built in tra c drivers to retail
* In tore ctivations Encourage in store tra c from online activity
with brand ambassador programs

*

Amazon reports
Social vs. prior year

*

of YouTube-watching moms search for videos about
a product before making a purchase

*

of consumers trust
recommendations from
individuals even if they don't
know them more than brands

*

YouTube is the third most
tra cked pla orm behind
Retail and Brand Websites
that consumers use as part of
their shopping ourney

* etail istri ution Enhance ecommerce product pages with videos on
Amazon, Walmart, Target, Walgreens, Best Buy and other retail sites
* Consulting ervices Situation assessments and develop content
strategies to support retail and social media e orts

more tra c to Amazon from

*

CPG SALES GROWTH WITH
INFLUENCER VIDEO
200%
180%
160%
140%
120%
100%
80%
60%
40%
20%
0%

More and more data is coming
out uantifying impact on
sales conversion

* nalytics Full tracking and reporting of content distribution and
performance including, viewership, engagement, CTR and conversion data

Brand A

Brand B

WITH VIDEO

Brand C

Brand D

Brand E

WITHOUT VIDEO

AT-A-GLANCE
EXPERTISE

TESTIMONIAL

MAJOR CLIENTS

ndustry leaders in bridging the gap between social
and commerce. By focusing on the intersection of
in uencer marketing, video and retail, gen.video
supports Shopper Marketing, Ecommerce, Digital
Media, PR agencies with social content proven to lift
sales -3 .

We believe gen.video is one of the most e ective
and e cient in uencer marketing pla orms. Their
ability to provide branded video content at scale that
supports the broader digital ecosystem and overall
marketing strategy.

* P G
* imberly-Clark
Corporation
* P
* LG
* Acer
* Johnson Johnson

im erly Clar Cor oration
David Parker, Global Content Technology Lead

Our programs
* Drive more awareness and retail tra c
* Greater engagement and sales conversion
* Build buzz for shopper marketing programs
* Add value to shoppers
* Make brands and retailers more relevant
*

ave be er RO s

* Consumer Packaged Goods

* Pet Care

* Food Beverage

* Baby Products

* Consumer Electronics

*

* Beauty

* DY

ealth

* Toys

SM1701_023_062guide.indd
28
Gen-Video-vFinal.indd 1

Wellness
Games

Recki Benckiser
Serta
Sears
allmark
Spinmaster
Amazon

KEY EXECUTIVES

INDUSTRIES SERVED

*

*
*
*
*
*
*

ome Goods

* Travel

Bill ildebolt, CEO
Jessica Thorpe, President
Jason atz, CMO

CONTACT
Jason atz, CMO
3.
.

12/8/16
12/7/16 11:58
11:39 AM
AM


http://gen.video

Table of Contents for the Digital Edition of Shopper Marketing - January 2017

Contents
Shopper Marketing - January 2017 - 1
Shopper Marketing - January 2017 - 2
Shopper Marketing - January 2017 - 3
Shopper Marketing - January 2017 - Contents
Shopper Marketing - January 2017 - 5
Shopper Marketing - January 2017 - 6
Shopper Marketing - January 2017 - 7
Shopper Marketing - January 2017 - 8
Shopper Marketing - January 2017 - 9
Shopper Marketing - January 2017 - 10
Shopper Marketing - January 2017 - 11
Shopper Marketing - January 2017 - 12
Shopper Marketing - January 2017 - 13
Shopper Marketing - January 2017 - 14
Shopper Marketing - January 2017 - 15
Shopper Marketing - January 2017 - 16
Shopper Marketing - January 2017 - 17
Shopper Marketing - January 2017 - 18
Shopper Marketing - January 2017 - 19
Shopper Marketing - January 2017 - 20
Shopper Marketing - January 2017 - 21
Shopper Marketing - January 2017 - 22
Shopper Marketing - January 2017 - 23
Shopper Marketing - January 2017 - 24
Shopper Marketing - January 2017 - 25
Shopper Marketing - January 2017 - 26
Shopper Marketing - January 2017 - 27
Shopper Marketing - January 2017 - 28
Shopper Marketing - January 2017 - 29
Shopper Marketing - January 2017 - 30
Shopper Marketing - January 2017 - 31
Shopper Marketing - January 2017 - 32
Shopper Marketing - January 2017 - 33
Shopper Marketing - January 2017 - 34
Shopper Marketing - January 2017 - 35
Shopper Marketing - January 2017 - 36
Shopper Marketing - January 2017 - 37
Shopper Marketing - January 2017 - 38
Shopper Marketing - January 2017 - 39
Shopper Marketing - January 2017 - 40
Shopper Marketing - January 2017 - 41
Shopper Marketing - January 2017 - 42
Shopper Marketing - January 2017 - 43
Shopper Marketing - January 2017 - 44
Shopper Marketing - January 2017 - 45
Shopper Marketing - January 2017 - 46
Shopper Marketing - January 2017 - 47
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Shopper Marketing - January 2017 - 49
Shopper Marketing - January 2017 - 50
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Shopper Marketing - January 2017 - 56
Shopper Marketing - January 2017 - 57
Shopper Marketing - January 2017 - 58
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Shopper Marketing - January 2017 - 60
Shopper Marketing - January 2017 - 61
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Shopper Marketing - January 2017 - 63
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Shopper Marketing - January 2017 - 65
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Shopper Marketing - January 2017 - 89
Shopper Marketing - January 2017 - 90
Shopper Marketing - January 2017 - 91
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Shopper Marketing - January 2017 - 97
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Shopper Marketing - January 2017 - 99
Shopper Marketing - January 2017 - 100
Shopper Marketing - January 2017 - 101
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Shopper Marketing - January 2017 - 120
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Shopper Marketing - January 2017 - 140
Shopper Marketing - January 2017 - 141
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Shopper Marketing - January 2017 - 144
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