Shopper Marketing - January 2017 - 108


The Guide to Digital Shopper Marketing * 2017

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CRISPMOBILE.COM

THE MOBILE SHOPPER ACTIVATION COMPANY
Crisp is the mobile shopper activation company. We give CPG and Retail brands the
unrivaled ability to target, message, and activate mobile shoppers with proven results.
We're powered by MoCA a revolutionary pla orm that pinpoints the right mobile
shoppers in the right place and time delivers data-informed ad experiences that activate
them to store visits and sales and that accurately measures success.
We're specialists. Crisp has focused exclusively on mobile innovation since
, and
gears its entire practice toward CPG and Retail mobile activation. Our deep vertical
knowledge and mobile expertise gives us the proven ability to activate shoppers on the
device they use most their mobile phone.

CRISP MOCA TECHNOLOGY
At Crisp, we know mobile activation re uires a complex set of di erent technologies.
To reach and activate the right customers with relevant messages and great user
experiences, Crisp developed a proprietary technology pla orm, Crisp MoCA,
unparalleled in the ad tech industry.
Crisp MoCA combines hyper-local, behavioral, geo-behavioral and contextual targeting
across mobile operating systems and pla orms. t delivers the best user experiences with
highly viewable, eye-catching, shopper-enabled ad formats. MoCA media management
provides scale, brand safety, and high-performance environments and MoCA analytics
measures performance against the P 's that ma er most, including store visitation,
product sales and ad engagement.

WHO WE ARE

A pioneer, innovator and leader in mobile ad technology for more than a decade, Crisp
helps brands activate customers to point of purchase experiences through mobile devices.
Crisp works closely with clients to ensure success. Our teams oversee every aspect
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Crisp's ad technology and industry-leading product, engineering and operations teams
have made it the pla orm provider of choice for ma or brands and retailers. Crisp is a
privately held company head uartered in ew York, with o ces in Chicago, Bentonville,
Minneapolis, Dallas, and Singapore.

"

risp s mobile ork is o used on driving shoppers to the store. he onne tion the reate bet een data targeting
user e perien e integrations ith retail and optimi ation to sales results is driving in reased sales or he o a ola ompan .

Summer Butler

Director Shopper Marketing, The Coca-Cola Company

AT-A-GLANCE

EXPERTISE

PRODUCTS & SERVICES

KEY EXECUTIVES

Mobile engineering and technology, rich and relevant
user ad experiences, data-enabled targeting, media and
inventory management, ad serving, analytics and campaign
management all designed and coordinated to help brands
activate shoppers to point-of-purchase experiences at
speciļ¬c retailers through mobile devices.

* M-Drive drives shoppers to purchase products
in physical retail store locations
* M-Buy drives shoppers to buy products on
retail mobile sites and apps

Jason Young, CEO
Tom Jones, CRO
avier Facon, CTO
Risa Crandall, SVP, Managing Director

* M-Engage builds brand awareness and
exposure among shoppers

CONTACT

MAJOR CLIENTS

Tom Jones, Chief Revenue O cer
.
. 3

INDUSTRIES SERVED
Crisp helps CPG and other manufacturers drive sales in
retail categories including
*
*
*
*
*

Mass Retailers
Grocery
Drug
ome mprovement
O ce Electronics

SM1701_023_062guide.indd
26
Crisp-vFinal-Rev.indd 1

*
*
*
*
*

Department Stores
Apparel
Sporting Goods
Convenience
Dollar

* Proctor Gamble
* The Coca-Cola
Company
* Unilever
* PetSmart
* ConAgra Foods

* PepsiCo
*
raft Foods
* The ome Depot
* The Clorox Company
*
imberly-Clark

"

tom. ones crispmobile.com
Risa Crandall, SVP, Managing Director
.
. 3
risa.crandall crispmobile.com

12/8/16
12/7/16 11:58
11:37 AM
AM


http://www.CRISPMOBILE.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2017

Contents
Shopper Marketing - January 2017 - 1
Shopper Marketing - January 2017 - 2
Shopper Marketing - January 2017 - 3
Shopper Marketing - January 2017 - Contents
Shopper Marketing - January 2017 - 5
Shopper Marketing - January 2017 - 6
Shopper Marketing - January 2017 - 7
Shopper Marketing - January 2017 - 8
Shopper Marketing - January 2017 - 9
Shopper Marketing - January 2017 - 10
Shopper Marketing - January 2017 - 11
Shopper Marketing - January 2017 - 12
Shopper Marketing - January 2017 - 13
Shopper Marketing - January 2017 - 14
Shopper Marketing - January 2017 - 15
Shopper Marketing - January 2017 - 16
Shopper Marketing - January 2017 - 17
Shopper Marketing - January 2017 - 18
Shopper Marketing - January 2017 - 19
Shopper Marketing - January 2017 - 20
Shopper Marketing - January 2017 - 21
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Shopper Marketing - January 2017 - 24
Shopper Marketing - January 2017 - 25
Shopper Marketing - January 2017 - 26
Shopper Marketing - January 2017 - 27
Shopper Marketing - January 2017 - 28
Shopper Marketing - January 2017 - 29
Shopper Marketing - January 2017 - 30
Shopper Marketing - January 2017 - 31
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Shopper Marketing - January 2017 - 33
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Shopper Marketing - January 2017 - 35
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Shopper Marketing - January 2017 - 40
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Shopper Marketing - January 2017 - 60
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