Shopper Marketing - January 2017 - 106


The Guide to Digital Shopper Marketing * 2017

ADVERTISEMENT

CATALINA.COM

SHOPPER MARKETING
SOLUTIONS BACKED BY
CATALINA CONFIDENCE

PROMOTIONS

For 3 years, Catalina has built strong partnerships with
CPG manufacturers and retailers, a collaboration that
remains the cornerstone of successful Shopper Marketing
campaigns.
Catalina's Shopper Marketing solutions have the ability
to reach
of in-store shoppers. Through mobile and
digital advertising, we reach up to
million households.
We maximize your investment for optimal return. By using
in- ight optimization, you can understand what's working in
the campaign and what's not.
Catalina's dedicated retail and brand teams are purposefully
aligned to co-develop campaigns, delivering on shared
partner outcomes. From in-store to digital channels, our
campaigns are exible, measurable and can scale.

Acquire

Maximize

Retain

Only Catalina can deliver omnichannel promotional campaigns that
reach shoppers with media that's personalized, relevant and timely.
Successfully launch a product, drive incremental volume e ciently,
proactively fight defection and more. From event-driven programs
to loyalty campaigns, sophisticated marketers use Catalina to drive
breakthrough results.

ADVERTISING

Our in-store and digital solutions maximize your themed
events, charity events, new product launches, brand
awareness building and in-store sampling.
Catalina's insights-driven campaign solutions are derived
from the world's largest shopper history database. Targeted
activation in-store at the shopper level, augmented with
geo-targeting capabilities for maximum relevancy, is ust the
edge you need to build your confidence in your Shopper
Marketing campaigns.
Achieve one-to-one, personalized promotional and
advertising campaigns that generate true RO and
incremental sales lift by partnering with Catalina.
Get Catalina Con ent in your Shopper Marketing
campaign investments today.

Catalina BuyerVision® Shopper takes the risk out of brand advertising,
targeting consumers with personalized ad messages based on their
purchase history. With mobile, online, and video ads, delivery of your
brand's messages are always delivered to the right shopper, at the right
place and time. Since its launch, Catalina BuyerVision® continues to
deliver superior ROAS at an average of 3. across desktop and mobile.
Together with our all outlet in-store purchase data, measurement that
goes beyond a click, and proprietary
to device and retailer matching
technology, you'll reach your most valuable shoppers at scale and drive
meaningful impact.

AT-A-GLANCE
WHO WE ARE

EXPERTISE

KEY EXECUTIVES

Powered by the largest database of shopper
purchase history in the world, Catalina's
personalized digital media drives lift and loyalty for
the world's leading CPG Brands and Retailers.

*

Andy

Catalina's personalized digital media connects
shoppers to the brands we know they want. We do
this by delivering only the most relevant ads and
o ers personalizing the shopper's path to purchase
through mobile, online and in-store networks.

*

ersonali e
igital Cou ons an romotions -
Create an omnichannel experience that reaches
shoppers with precision. Deliver up-to-the-minute
o ers based on a shopper's actual purchase history
as that shopper engages with a Retailer's website,
subscription email or mobile app.
ersonali e
igital
vertising Leverage the
largest media networks optimized for CPG Brands
to drive awareness through integrated, omnichannel
media with Catalina BuyerVision®.

eyman, CEO

Todd Morris, President, Catalina U.S.

CONTACT
Christine ra ewski
. 3 .
ED, Corporate Marketing

* Personalized In-store Digital Media Personally
engage
million shoppers with highly relevant
media that has an unparalleled
readership rate.

SM1701_023_062guide.indd
24
Catalina-vFinal.indd 1

12/8/16
12/7/16 11:58
1:27 AM
PM


http://www.CATALINA.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2017

Contents
Shopper Marketing - January 2017 - 1
Shopper Marketing - January 2017 - 2
Shopper Marketing - January 2017 - 3
Shopper Marketing - January 2017 - Contents
Shopper Marketing - January 2017 - 5
Shopper Marketing - January 2017 - 6
Shopper Marketing - January 2017 - 7
Shopper Marketing - January 2017 - 8
Shopper Marketing - January 2017 - 9
Shopper Marketing - January 2017 - 10
Shopper Marketing - January 2017 - 11
Shopper Marketing - January 2017 - 12
Shopper Marketing - January 2017 - 13
Shopper Marketing - January 2017 - 14
Shopper Marketing - January 2017 - 15
Shopper Marketing - January 2017 - 16
Shopper Marketing - January 2017 - 17
Shopper Marketing - January 2017 - 18
Shopper Marketing - January 2017 - 19
Shopper Marketing - January 2017 - 20
Shopper Marketing - January 2017 - 21
Shopper Marketing - January 2017 - 22
Shopper Marketing - January 2017 - 23
Shopper Marketing - January 2017 - 24
Shopper Marketing - January 2017 - 25
Shopper Marketing - January 2017 - 26
Shopper Marketing - January 2017 - 27
Shopper Marketing - January 2017 - 28
Shopper Marketing - January 2017 - 29
Shopper Marketing - January 2017 - 30
Shopper Marketing - January 2017 - 31
Shopper Marketing - January 2017 - 32
Shopper Marketing - January 2017 - 33
Shopper Marketing - January 2017 - 34
Shopper Marketing - January 2017 - 35
Shopper Marketing - January 2017 - 36
Shopper Marketing - January 2017 - 37
Shopper Marketing - January 2017 - 38
Shopper Marketing - January 2017 - 39
Shopper Marketing - January 2017 - 40
Shopper Marketing - January 2017 - 41
Shopper Marketing - January 2017 - 42
Shopper Marketing - January 2017 - 43
Shopper Marketing - January 2017 - 44
Shopper Marketing - January 2017 - 45
Shopper Marketing - January 2017 - 46
Shopper Marketing - January 2017 - 47
Shopper Marketing - January 2017 - 48
Shopper Marketing - January 2017 - 49
Shopper Marketing - January 2017 - 50
Shopper Marketing - January 2017 - 51
Shopper Marketing - January 2017 - 52
Shopper Marketing - January 2017 - 53
Shopper Marketing - January 2017 - 54
Shopper Marketing - January 2017 - 55
Shopper Marketing - January 2017 - 56
Shopper Marketing - January 2017 - 57
Shopper Marketing - January 2017 - 58
Shopper Marketing - January 2017 - 59
Shopper Marketing - January 2017 - 60
Shopper Marketing - January 2017 - 61
Shopper Marketing - January 2017 - 62
Shopper Marketing - January 2017 - 63
Shopper Marketing - January 2017 - 64
Shopper Marketing - January 2017 - 65
Shopper Marketing - January 2017 - 66
Shopper Marketing - January 2017 - 67
Shopper Marketing - January 2017 - 68
Shopper Marketing - January 2017 - 69
Shopper Marketing - January 2017 - 70
Shopper Marketing - January 2017 - 71
Shopper Marketing - January 2017 - 72
Shopper Marketing - January 2017 - 73
Shopper Marketing - January 2017 - 74
Shopper Marketing - January 2017 - 75
Shopper Marketing - January 2017 - 76
Shopper Marketing - January 2017 - 77
Shopper Marketing - January 2017 - 78
Shopper Marketing - January 2017 - 79
Shopper Marketing - January 2017 - 80
Shopper Marketing - January 2017 - 81
Shopper Marketing - January 2017 - 82
Shopper Marketing - January 2017 - 83
Shopper Marketing - January 2017 - 84
Shopper Marketing - January 2017 - 85
Shopper Marketing - January 2017 - 86
Shopper Marketing - January 2017 - 87
Shopper Marketing - January 2017 - 88
Shopper Marketing - January 2017 - 89
Shopper Marketing - January 2017 - 90
Shopper Marketing - January 2017 - 91
Shopper Marketing - January 2017 - 92
Shopper Marketing - January 2017 - 93
Shopper Marketing - January 2017 - 94
Shopper Marketing - January 2017 - 95
Shopper Marketing - January 2017 - 96
Shopper Marketing - January 2017 - 97
Shopper Marketing - January 2017 - 98
Shopper Marketing - January 2017 - 99
Shopper Marketing - January 2017 - 100
Shopper Marketing - January 2017 - 101
Shopper Marketing - January 2017 - 102
Shopper Marketing - January 2017 - 103
Shopper Marketing - January 2017 - 104
Shopper Marketing - January 2017 - 105
Shopper Marketing - January 2017 - 106
Shopper Marketing - January 2017 - 107
Shopper Marketing - January 2017 - 108
Shopper Marketing - January 2017 - 109
Shopper Marketing - January 2017 - 110
Shopper Marketing - January 2017 - 111
Shopper Marketing - January 2017 - 112
Shopper Marketing - January 2017 - 113
Shopper Marketing - January 2017 - 114
Shopper Marketing - January 2017 - 115
Shopper Marketing - January 2017 - 116
Shopper Marketing - January 2017 - 117
Shopper Marketing - January 2017 - 118
Shopper Marketing - January 2017 - 119
Shopper Marketing - January 2017 - 120
Shopper Marketing - January 2017 - 121
Shopper Marketing - January 2017 - 122
Shopper Marketing - January 2017 - 123
Shopper Marketing - January 2017 - 124
Shopper Marketing - January 2017 - 125
Shopper Marketing - January 2017 - 126
Shopper Marketing - January 2017 - 127
Shopper Marketing - January 2017 - 128
Shopper Marketing - January 2017 - 129
Shopper Marketing - January 2017 - 130
Shopper Marketing - January 2017 - 131
Shopper Marketing - January 2017 - 132
Shopper Marketing - January 2017 - 133
Shopper Marketing - January 2017 - 134
Shopper Marketing - January 2017 - 135
Shopper Marketing - January 2017 - 136
Shopper Marketing - January 2017 - 137
Shopper Marketing - January 2017 - 138
Shopper Marketing - January 2017 - 139
Shopper Marketing - January 2017 - 140
Shopper Marketing - January 2017 - 141
Shopper Marketing - January 2017 - 142
Shopper Marketing - January 2017 - 143
Shopper Marketing - January 2017 - 144
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com