Shopper Marketing - January 2017 - 106
The Guide to Digital Shopper Marketing * 2017
SOLUTIONS BACKED BY
For 3 years, Catalina has built strong partnerships with
CPG manufacturers and retailers, a collaboration that
remains the cornerstone of successful Shopper Marketing
Catalina's Shopper Marketing solutions have the ability
of in-store shoppers. Through mobile and
digital advertising, we reach up to
We maximize your investment for optimal return. By using
in- ight optimization, you can understand what's working in
the campaign and what's not.
Catalina's dedicated retail and brand teams are purposefully
aligned to co-develop campaigns, delivering on shared
partner outcomes. From in-store to digital channels, our
campaigns are exible, measurable and can scale.
Only Catalina can deliver omnichannel promotional campaigns that
reach shoppers with media that's personalized, relevant and timely.
Successfully launch a product, drive incremental volume e ciently,
proactively ﬁght defection and more. From event-driven programs
to loyalty campaigns, sophisticated marketers use Catalina to drive
Our in-store and digital solutions maximize your themed
events, charity events, new product launches, brand
awareness building and in-store sampling.
Catalina's insights-driven campaign solutions are derived
from the world's largest shopper history database. Targeted
activation in-store at the shopper level, augmented with
geo-targeting capabilities for maximum relevancy, is ust the
edge you need to build your conﬁdence in your Shopper
Achieve one-to-one, personalized promotional and
advertising campaigns that generate true RO and
incremental sales lift by partnering with Catalina.
Get Catalina Con ent in your Shopper Marketing
campaign investments today.
Catalina BuyerVision® Shopper takes the risk out of brand advertising,
targeting consumers with personalized ad messages based on their
purchase history. With mobile, online, and video ads, delivery of your
brand's messages are always delivered to the right shopper, at the right
place and time. Since its launch, Catalina BuyerVision® continues to
deliver superior ROAS at an average of 3. across desktop and mobile.
Together with our all outlet in-store purchase data, measurement that
goes beyond a click, and proprietary
to device and retailer matching
technology, you'll reach your most valuable shoppers at scale and drive
WHO WE ARE
Powered by the largest database of shopper
purchase history in the world, Catalina's
personalized digital media drives lift and loyalty for
the world's leading CPG Brands and Retailers.
Catalina's personalized digital media connects
shoppers to the brands we know they want. We do
this by delivering only the most relevant ads and
o ers personalizing the shopper's path to purchase
through mobile, online and in-store networks.
igital Cou ons an romotions -
Create an omnichannel experience that reaches
shoppers with precision. Deliver up-to-the-minute
o ers based on a shopper's actual purchase history
as that shopper engages with a Retailer's website,
subscription email or mobile app.
vertising Leverage the
largest media networks optimized for CPG Brands
to drive awareness through integrated, omnichannel
media with Catalina BuyerVision®.
Todd Morris, President, Catalina U.S.
Christine ra ewski
. 3 .
ED, Corporate Marketing
* Personalized In-store Digital Media Personally
million shoppers with highly relevant
media that has an unparalleled