Shopper Marketing - October 2016 - 94
WHO'S WHO IN SHOPPER MARKETING
STEVE HENIG, Vice
Henig began his career at
Wakefern in 1991 in the general merchandise
division. He has been in his current post since
2011 and is responsible for the company's corporate sales and marketing programs, privatelabel sales, shopper marketing department,
and loyalty marketing efforts.
Director, Brand Strategy &
Baranko is responsible for
defining and deploying the
Walgreens retail master brand strategy across
the organization as well as marketing Balance
Rewards, the company's loyalty program.
CRYSTAL FOUCHARD, Retail Marketing
y SHOPPER MARKETING OCTOBER 2016
MINDY HEINTSKILL , Vice
President of Loyalty and
Heintskill is responsible for the
retailer's Balance Rewards loyalty program, customer insights sharing and
personalized activation. She is a new breed of
industry leader that possesses brand, solution
provider and retail experience.
MATTHEW PARRY, Senior Marketing
Director - Customer Experience &
Parry leads the retailer's shopper marketing
and in-store customer experience/engagement efforts. He also leads shopper strategy
and customer insights, digital, technology and
omnichannel in-store integration. His goal is
to build a customer experience innovation
team to deliver multiple in-store experience
and technology pilots.
Vice President, Marketing,
Sohosky leads a team that
spans a number of disciplines
from store innovation and technology to
visual merchandising, shopper marketing and
"retailtainment." She brings these disciplines
together to make Walmart's 4,500-plus stores
a better place for customers to shop - simpler, more engaging and more seamless.