Shopper Marketing - October 2016 - 92
WHO'S WHO IN SHOPPER MARKETING
TOM'S OF MAINE
MICHAEL ASHLING, Director,
MARCUS BAFFOE-BONNIE , Director,
Baffoe-Bonnie leads retail marketing strategy
and activation at Tempur Sealy. His team leverages shopper insights to drive adoption of
co-branded advertising, store traffic and helps
retailers win in-store. He previously worked at
Michelin and Whirlpool Corp.
TIME INC. RETAIL
CHRISTINE AUSTIN, Customer Marketing
Austin leads the strategy and program development of customer marketing programs
that support Time Inc.'s portfolio of content
brands including People, InStyle, Real Simple
and more. Her specific focus is on Walmart,
Target, Kroger and Albertsons.
ERIC SZEGDA ,
Vice President, Marketing
Szegda oversees the Time
Inc. retail marketing team, responsible for all shopper and
consumer efforts in support of the Time Inc.
portfolio of magazine brands including multimedia marketing/advertising campaigns in
support of People magazine.
y SHOPPER MARKETING OCTOBER 2016
MATT SMITH, Senior Shopper &
Customer Marketing Team Leader
(See profile on page 76.)
CHRISTOPHER WITTE ,
Vice President, Shopper &
Witte is responsible for leading
and developing category leadership, shopper insights, shopper marketing
and shopper activation functions. He is also
responsible for the creation of Tyson/Hillshire
shopper and trip engagement in protein and
redeveloping Tyson's industry-leading suite
of category leadership platforms.
KEVIN FLAGG, Senior Director, Shopper
Malin is responsible for the
strategy and development of
all shopper marketing programs within supermarkets. She also helps build the measurement, analytics and digital capabilities within
the national shopper marketing team.