Shopper Marketing - October 2016 - 91


NICK PATTERSON, Associate Marketing

Director

R

RB

CHERYL POLICASTRO, Shopper

Marketing Team Leader
(See profile on page 56.)

S

SAMSUNG

ANDREA LORENZO, Director,

Omnichannel Marketing

SARGENTO FOODS
NICOLE PAVLICA ,

Senior Brand Shopper
Marketing Manager
Pavlica leads the integration of shopper insights into
marketing programs, which are designed to
influence shopper behavior, build brand relevance, and deliver natural cheese category
growth for Sargento and its strategic partners.

SC JOHNSON & SON
AMY DRAGLANDJOHNSON, Director,

Shopper Marketing
Dragland-Johnson leads all of
the shopper marketing and national consumer promotions marketing teams
at SC Johnson. She was inducted into the
Shopper Marketing Hall of Fame in 2015.
JAY LEFFORGE , Director, Shopper

Marketing, Walmart & Club

STARBUCKS
TIFFANY HUEY, Director,

Shopper Marketing
Huey's role is to ensure the
Starbucks customer teams are
set up to successfully grow its
channel customers' business and bring the
Starbucks experience to life down the aisle.

SUN PRODUCTS
ELLEN GREENFIELD,

Senior Manager,
Shopper Marketing
Greenfield joined Sun Products in May after having spent
many years in agency client leadership roles.
She is responsible for the development and
implementation of strategic shopper marketing programs and initiatives, including scale
partnerships and brand equity-driving campaigns, across multiple retail customers and
channels.

OCTOBER 2016 SHOPPER MARKETING y

91



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
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Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
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Shopper Marketing - October 2016 - 24
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Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
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Shopper Marketing - October 2016 - 35
Shopper Marketing - October 2016 - 36
Shopper Marketing - October 2016 - 37
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Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
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Shopper Marketing - October 2016 - 46
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Shopper Marketing - October 2016 - 55
Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
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Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
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Shopper Marketing - October 2016 - 89
Shopper Marketing - October 2016 - 90
Shopper Marketing - October 2016 - 91
Shopper Marketing - October 2016 - 92
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Shopper Marketing - October 2016 - 97
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Shopper Marketing - October 2016 - 126
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