Shopper Marketing - October 2016 - 91
NICK PATTERSON, Associate Marketing
CHERYL POLICASTRO, Shopper
Marketing Team Leader
(See profile on page 56.)
ANDREA LORENZO, Director,
NICOLE PAVLICA ,
Senior Brand Shopper
Pavlica leads the integration of shopper insights into
marketing programs, which are designed to
influence shopper behavior, build brand relevance, and deliver natural cheese category
growth for Sargento and its strategic partners.
SC JOHNSON & SON
AMY DRAGLANDJOHNSON, Director,
Dragland-Johnson leads all of
the shopper marketing and national consumer promotions marketing teams
at SC Johnson. She was inducted into the
Shopper Marketing Hall of Fame in 2015.
JAY LEFFORGE , Director, Shopper
Marketing, Walmart & Club
TIFFANY HUEY, Director,
Huey's role is to ensure the
Starbucks customer teams are
set up to successfully grow its
channel customers' business and bring the
Starbucks experience to life down the aisle.
Greenfield joined Sun Products in May after having spent
many years in agency client leadership roles.
She is responsible for the development and
implementation of strategic shopper marketing programs and initiatives, including scale
partnerships and brand equity-driving campaigns, across multiple retail customers and
OCTOBER 2016 SHOPPER MARKETING y