Shopper Marketing - October 2016 - 90


WHO'S WHO IN SHOPPER MARKETING

PROCTER & GAMBLE
MATT BARRESI,

Brand Director, North
America Selling &
Market Operations
Barresi oversees all brand
building at retail spanning all brick-andmortar, brick-and-click and pure-play retailers
across Procter & Gamble's $30 billion, 10-category North America portfolio. Prior to his
current role, he held a variety of assignments
across multiple businesses in North America
and Europe, including a successful tenure in
P&G's oral care division.
CARRIE BIRTH,

Brand Manager Regional
Team/ISC/Military Team
Birth manages all marketing
activations for P&G's regional
grocery, wholesale and military businesses
from coast to coast. Her team is dedicated to
driving P&G's biggest initiatives, marketing assets and strategic priorities through scale and/
or custom marketing programs.

JILLIAN COHN,

Senior Manager, Shopper
Marketing - Food for
Duracell
Cohn supports the food segment sales team as it generates insight-based
shopper marketing executions for grocery
and convenience retailers across North
America. She works with the team to leverage
retailer knowledge to deliver business plans
and shopper learning plans, and develop new
approaches to drive sales on behalf of the
brand.
JAMES ILLINGWORTH,

Associate Brand Director,
Target Team
Illingworth is responsible for
the development of industryleading shopper marketing capabilities and
the implementation of all P&G programs
executed with Target in-store, online and in
partnership with strategic digital partners.
MICHAEL KIRTMAN, Senior Brand

Manager, Crest North America
JOY MEAD, Associate

Brand Director
Mead is responsible for delivering marketing vision, strategy
and digital expertise for shopper marketing campaigns. She oversees a
large diverse team covering NA grocery. She
created alliance partnerships with Disney, National Football League, Major League Soccer,
Major League Baseball and Universal Studios,
to name a few.
90

y SHOPPER MARKETING OCTOBER 2016



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
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Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
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Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
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Shopper Marketing - October 2016 - 35
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Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
Shopper Marketing - October 2016 - 45
Shopper Marketing - October 2016 - 46
Shopper Marketing - October 2016 - 47
Shopper Marketing - October 2016 - 48
Shopper Marketing - October 2016 - 49
Shopper Marketing - October 2016 - 50
Shopper Marketing - October 2016 - 51
Shopper Marketing - October 2016 - 52
Shopper Marketing - October 2016 - 53
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Shopper Marketing - October 2016 - 55
Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
Shopper Marketing - October 2016 - 59
Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
Shopper Marketing - October 2016 - 62
Shopper Marketing - October 2016 - 63
Shopper Marketing - October 2016 - 64
Shopper Marketing - October 2016 - 65
Shopper Marketing - October 2016 - 66
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Shopper Marketing - October 2016 - 68
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Shopper Marketing - October 2016 - 73
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Shopper Marketing - October 2016 - 76
Shopper Marketing - October 2016 - 77
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Shopper Marketing - October 2016 - 89
Shopper Marketing - October 2016 - 90
Shopper Marketing - October 2016 - 91
Shopper Marketing - October 2016 - 92
Shopper Marketing - October 2016 - 93
Shopper Marketing - October 2016 - 94
Shopper Marketing - October 2016 - 95
Shopper Marketing - October 2016 - 96
Shopper Marketing - October 2016 - 97
Shopper Marketing - October 2016 - 98
Shopper Marketing - October 2016 - 99
Shopper Marketing - October 2016 - 100
Shopper Marketing - October 2016 - 101
Shopper Marketing - October 2016 - 102
Shopper Marketing - October 2016 - 103
Shopper Marketing - October 2016 - 104
Shopper Marketing - October 2016 - 105
Shopper Marketing - October 2016 - 106
Shopper Marketing - October 2016 - 107
Shopper Marketing - October 2016 - 108
Shopper Marketing - October 2016 - 109
Shopper Marketing - October 2016 - 110
Shopper Marketing - October 2016 - 111
Shopper Marketing - October 2016 - 112
Shopper Marketing - October 2016 - 113
Shopper Marketing - October 2016 - 114
Shopper Marketing - October 2016 - 115
Shopper Marketing - October 2016 - 116
Shopper Marketing - October 2016 - 117
Shopper Marketing - October 2016 - 118
Shopper Marketing - October 2016 - 119
Shopper Marketing - October 2016 - 120
Shopper Marketing - October 2016 - 121
Shopper Marketing - October 2016 - 122
Shopper Marketing - October 2016 - 123
Shopper Marketing - October 2016 - 124
Shopper Marketing - October 2016 - 125
Shopper Marketing - October 2016 - 126
Shopper Marketing - October 2016 - 127
Shopper Marketing - October 2016 - 128
Shopper Marketing - October 2016 - 129
Shopper Marketing - October 2016 - 130
Shopper Marketing - October 2016 - 131
Shopper Marketing - October 2016 - 132
Shopper Marketing - October 2016 - 133
Shopper Marketing - October 2016 - 134
Shopper Marketing - October 2016 - 135
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Shopper Marketing - October 2016 - 137
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Shopper Marketing - October 2016 - 184
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