Shopper Marketing - October 2016 - 87
CAROLINA RAINEAU, Senior Director,
PARAMOUNT HOME MEDIA
IVAN REED, Director, Integrated
Vice President, Retail
Marketing, North America
Helin oversees the retail marketing team for Paramount's
new movies and catalog, as well as Viacom
partners Nickelodeon, CBS, Showtime, Comedy Central and MTV.
Senior Marketing Director,
Souchon defines the vision,
strategic role and intent of product/service
categories across all channels based on shopper/market insights.
Gibson-Wolff oversees consumer promotions, shopper
marketing and e-commerce integration
across the Organic Valley line of organic dairy
products. In her role, she drives strategic relationships to benefit both the brand and sales
Anderson leads the 65-person
shopper marketing function
for PepsiCo's three business units: Frito-Lay,
Quaker and Pepsi beverages. She is responsible for building shopper marketing strategies,
programs, brand and digital experiences for
the largest retail customers.
Langford leads a team in the
development of PepsiCo
national shopper marketing programs and
initiatives for 7-Eleven and Dollar General. He
also leads the strategic joint business planning process, leveraging consumer, shopper
and marketplace insights to develop effective
shopper marketing plans, initiatives and programs.
OCTOBER 2016 SHOPPER MARKETING y