Shopper Marketing - October 2016 - 82
WHO'S WHO IN SHOPPER MARKETING
AMBER KING, Shopper
King is responsible for partnering to link customer strategies
with category insights to develop shopper marketing programs that deliver on the shopper's needs.
ANNE JENKINS, Director
of Shopper Marketing,
Jenkins leads a talented team
focused on developing shopper marketing strategies and tactics across
K-C's largest group of customers in the U.S.
The team's mission is to deliver insights-led
programs that drive category growth for its
SARA GILBERT LEONARD,
Gilbert's greatest work accomplishment is building her team's talent and
career paths. The team leads with insights,
cultivates strong customer partnerships and
drives meaningful business results for the customer and K-C.
y SHOPPER MARKETING OCTOBER 2016
LIZ METZ , Senior Director,
Metz leads Kimberly-Clark's
shopper marketing and category management for all of its brands. She is accountable
for accelerating and driving insightful sustainable category growth that delivers on K-C's
promise of essentials for a better life.
JILL WEINKES, Senior Manager, Shopper
JENNY BUSBY, Senior
Manager of Shopper
Busby works closely with the
sales, business development
and marketing teams at Kind to drive performance of the brand and customers' business
through the development of integrated shopper solutions.
JON ISRAELITE , Vice President, Business
BRIAN DENNIS, Vice President, Customer
PENELOPE SMILEY, Director, Category &