Shopper Marketing - October 2016 - 80
WHO'S WHO IN SHOPPER MARKETING
KIM VICCARO, Director
JEN CARTER ,
of Shopper Solutions
Viccaro has been with the
company for 21 years and is
passionate about creating differentiated shopper marketing campaigns
that put the shopper mindset first while driving J&J brand love and retailer loyalty.
Carter is responsible for leading shopper strategy rooted in
strong insights for her retailer teams. She has
significant experience in the shopper marketing industry and has built a strong track
record of delivering customized programs
rooted in the retailer's shopper segmentation,
delivering on both the brand and retailer objectives driving business results.
STEPHANIE PLEHN, Shopper Marketing
KEITH DOMALEWSKI, Director of
Director of Shopper
Marketing and Multicultural
Benedetti leads the shopper
marketing regional team, responsible for partnering with retailers to engage and inspire
shoppers through insights-based programs
to drive sustainable, organic growth with an
increasingly diverse shopper and consumer
y SHOPPER MARKETING OCTOBER 2016
Associate Director, U.S.
Clifford applies his 18-plus
years of shopper marketing experience toward the development of strategies designed to help Kellogg's business units
and its iconic brands elevate their shopper
and customer engagement.
AARON ELLEMAN, Senior Director,
SCOTT HAMRIC, Vice President, Sales
Director, NA Shopper
and Wholesome Snacks
Schroeder leads the North
American snack shopper insights group supporting shopper marketing,
customer marketing and store-back design.
She leads insight solutions for in-store activation, shopper behavior and experience, and