WHO'S WHO IN SHOPPER MARKETING TOM'S OF MAINE: MATT SMITH, Senior Shopper and Customer Marketing Team Leader T four-time All-American as a diver at Amherst College, Matt Smith has always jumped in and gotten the job done. The English major had plans of attending law school after college, but the blending of creativity and business that he's always been drawn to won out. Smith entered the advertising world in New York City, finding his niche developing campaigns and initiatives targeted 76 y SHOPPER MARKETING OCTOBER 2016 Photo by Fred J. Field toward underserved markets. After earning his MBA at Boston College, he made the leap to the client side, joining Procter & Gamble in 2006. He held various brand management positions during his nearly five-year tenure before assuming a senior brand manager position at Tom's of Maine. Today he is the senior shopper and customer marketing team leader, a post he has held for the last three years.