Shopper Marketing - October 2016 - 72


WHO'S WHO IN SHOPPER MARKETING

H

TWYLA LUSK , Director,

HALLMARK CARDS

PATRICK GAHAGAN, Vice President,

Category Management

HANESBRANDS
CINDY JOHNSON,

Senior Marketing Manager
Johnson manages shopper
marketing initiatives at several
key retail accounts including
Target. In-store displays, advertising and promotions are her key focus, with growing emphasis on digital and social media. Strengths
include insight-led shopper strategies and
effective cross-promotional campaigns with
other major CPG brands.

HASBRO
JEFF TAYLOR , Vice President, Sales &

Customer Strategic Marketing

H-E-B
CHRIS CECCHINE , Director

of Targeted Marketing and
Shopper Loyalty
Cecchine joined the strategy
and loyalty team at H-E-B earlier this year. His previous 17 years with the
company include various positions such as director of merchandising and marketing, director of operations, director of customer service,
and store leader. He is currently focused on
evolving targeted marketing efforts to further
enhance shopper loyalty.
72

y SHOPPER MARKETING OCTOBER 2016

H-E-B Strategy & Shopper
Loyalty Development
Lusk has been with H-E-B for
18 years with experience in
grocery and general merchandise procurement management. She began the strategy
and shopper loyalty team at H-E-B in 2006
and has led the team that has created targeted shopper marketing as a viable platform
for the retailer.

HEINEKEN
DEAN WILLIAMS, Senior Director,

Commercial Marketing, National
Accounts

HENKEL
MICHELE BENE DELAUNE ,

Brand Manager,
Shopper Marketing
Delaune manages shopper marketing for Henkel in
the hair care, styling and color categories
across all channels of trade. She successfully
launched four new brands into retail this year
while continuing to build base business. 



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
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Shopper Marketing - October 2016 - 23
Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
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Shopper Marketing - October 2016 - 31
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Shopper Marketing - October 2016 - 35
Shopper Marketing - October 2016 - 36
Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
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Shopper Marketing - October 2016 - 46
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Shopper Marketing - October 2016 - 55
Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
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Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
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Shopper Marketing - October 2016 - 120
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Shopper Marketing - October 2016 - 130
Shopper Marketing - October 2016 - 131
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Shopper Marketing - October 2016 - 133
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