Shopper Marketing - October 2016 - 71
inspiring people to
You never know where a shopper's purchase decision journey will take you.
That's the fun of it.
We believe every shopper's journey is an emotional one. It's what
drives us to find precisely the right moment at retail where we can pivot
a shopper's relationship with a brand and help them make the right
choice. Using human behavioral triggers, like personalization or social
norms, we can create ideas that motivate action and make buying
everything from shoes to shampoo, feel good.
Contact Carl.Hartman@geometry.com and
visit us at geometry.com to learn more.