Shopper Marketing - October 2016 - 70
WHO'S WHO IN SHOPPER MARKETING
TIFFANY CARVER , Director, Customer &
Shopper Marketing - Canada
JAY PICCONATTO, Marketing Director,
Picconatto leads the shopper marketing
teams in the field as well as the company's
central shopper capabilities team.
DOUWE BERGSMA ,
Chief Marketing Officer
Bergsma was inducted into
the Shopper Marketing Hall of
Fame in 2016.
Knebusch is responsible for
communication strategy and
planning, content development, promotions
and shopper marketing efforts supporting all
Georgia-Pacific consumer brands.
Downey develops and executes shopper marketing
programs across grocery, dairy, frozen, health
& beauty, beer and wine in collaboration with
category leaders and CPG partners.
y SHOPPER MARKETING OCTOBER 2016
Director of Marketing
Golomb is responsible for leading the overall development
and execution of marketing
strategies and shopper marketing programs
for the Giant Eagle brand and its own brand
MARY BETH BARRETT, Director,
NA Shopper Science Lab
(See profile on page 48.)
CARA KAHALY, Director,
U.S. Shopper Marketing
With 17 years of experience
in the industry, Kahaly is responsible for driving collective
leadership of the U.S. shopper marketing and
NA shopper science lab team, advancing the
transformation of retailer engagement, shopper research and omnichannel approaches.
KATHLEEN LEIGH, Marketing Director,
E-Commerce and Digital Content