Shopper Marketing - October 2016 - 64
WHO'S WHO IN SHOPPER MARKETING
ENERGIZER HOLDINGS
THU BANG, Senior
Manager, Americas
Shopper Activation
G
GENERAL ELECTRIC
JASON WEST, General
GAIL MERCER , Director, Marketing
Manager Merchandising &
Marketing, GE Appliances
West leads a team that activates the company's advertising campaigns, promotions, and commercializes product launches. The team drives
creative and execution for brand communications, shopper marketing, trade advertising
and product marketing. West led the development and launch of a shopper marketing
team, moving the organization from internally
focused push tactics to an externally aligned
pull strategy, redefining channel funds for
more impact.
Planning & Strategy
ROCHELLE HARTIGAN,
DONALD SMITH, Vice President,
Marketing Manager, Retail
Branding, GE Lighting
Hartigan's primary responsibility is to enhance the shopping
experience for the lighting consumer at the
point of purchase. This includes merchandising, signage, displays and other key brand
touchpoints.
MIKE LAMPMAN, Vice President, Trade
Marketing
F
FAMILY DOLLAR
STORES
MATTHEW MARTIN, Vice President,
Marketing
Marketing
FERRERO
MARK KENDRAT, Director of Trade
Marketing
FIRST QUALITY
ENTERPRISES
KIP OLMSTEAD, Chief Marketing Officer
- Store Brands
64
y SHOPPER MARKETING OCTOBER 2016
Table of Contents for the Digital Edition of Shopper Marketing - October 2016
Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
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Shopper Marketing - October 2016 - 18
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Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
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Shopper Marketing - October 2016 - 43
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Shopper Marketing - October 2016 - 46
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Shopper Marketing - October 2016 - 49
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Shopper Marketing - October 2016 - 56
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Shopper Marketing - October 2016 - 58
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Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
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Shopper Marketing - October 2016 - 63
Shopper Marketing - October 2016 - 64
Shopper Marketing - October 2016 - 65
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Shopper Marketing - October 2016 - 89
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Shopper Marketing - October 2016 - 91
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Shopper Marketing - October 2016 - 97
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Shopper Marketing - October 2016 - 100
Shopper Marketing - October 2016 - 101
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Shopper Marketing - October 2016 - 133
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