Shopper Marketing - October 2016 - 64
WHO'S WHO IN SHOPPER MARKETING ENERGIZER HOLDINGS THU BANG, Senior Manager, Americas Shopper Activation G GENERAL ELECTRIC JASON WEST, General GAIL MERCER , Director, Marketing Manager Merchandising & Marketing, GE Appliances West leads a team that activates the company's advertising campaigns, promotions, and commercializes product launches. The team drives creative and execution for brand communications, shopper marketing, trade advertising and product marketing. West led the development and launch of a shopper marketing team, moving the organization from internally focused push tactics to an externally aligned pull strategy, redefining channel funds for more impact. Planning & Strategy ROCHELLE HARTIGAN, DONALD SMITH, Vice President, Marketing Manager, Retail Branding, GE Lighting Hartigan's primary responsibility is to enhance the shopping experience for the lighting consumer at the point of purchase. This includes merchandising, signage, displays and other key brand touchpoints. MIKE LAMPMAN, Vice President, Trade Marketing F FAMILY DOLLAR STORES MATTHEW MARTIN, Vice President, Marketing Marketing FERRERO MARK KENDRAT, Director of Trade Marketing FIRST QUALITY ENTERPRISES KIP OLMSTEAD, Chief Marketing Officer - Store Brands 64 y SHOPPER MARKETING OCTOBER 2016