Shopper Marketing - October 2016 - 60


WHO'S WHO IN SHOPPER MARKETING

THERESA SANDHU,

GRANT VIOLANTI, Senior Director,

Shopper Marketing
Director
Sandhu is responsible for the
strategy, development and
execution of shopper marketing programming for Kroger and all its banners, leveraging insights to drive retailer collaboration and
promotional opportunities. She has been
successful in creating programs that drive
adult beverage category growth across wine,
beer and spirits.

Loyalty & Personalization, Category
Growth Strategy
Violanti is responsible for the management
and implementation of personalization plans
for all front store categories. This includes
receipt marketing, digital and email engagement, direct mail and more.

COTY
BRAD BOCK , Director of Category

Management & Shopper Insights
JESSICA KALINGER , Senior Director,

Category Management & Shopper
Insights

PETER BOND, Senior

Director, Loyalty &
Personalization
Bond leads a team of professionals dedicated to connecting CPG suppliers to shoppers through
omnichannel personalization vehicles using
behavior insights produced by the more than
70 million active cardholders shopping at CVS
retail stores. He also oversees using shopper
insights and collaborating with suppliers in
building shopper-centric business plans.

CRAYOLA

JIM HALLOCK , Director, ExtraCare

MIMI DIXON, Leader, Customer

Customer Conversion Marketing

Development & Activation
(See profile on page 38.)

AMY SCHROEDER , Director,

CVS HEALTH
CHRISTOPHER ALMEIDA ,

Senior Director, Shopper
Marketing & Experience

60

y SHOPPER MARKETING OCTOBER 2016

Loyalty & Personalization



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
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Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
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Shopper Marketing - October 2016 - 46
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Shopper Marketing - October 2016 - 56
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Shopper Marketing - October 2016 - 58
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Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
Shopper Marketing - October 2016 - 62
Shopper Marketing - October 2016 - 63
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Shopper Marketing - October 2016 - 118
Shopper Marketing - October 2016 - 119
Shopper Marketing - October 2016 - 120
Shopper Marketing - October 2016 - 121
Shopper Marketing - October 2016 - 122
Shopper Marketing - October 2016 - 123
Shopper Marketing - October 2016 - 124
Shopper Marketing - October 2016 - 125
Shopper Marketing - October 2016 - 126
Shopper Marketing - October 2016 - 127
Shopper Marketing - October 2016 - 128
Shopper Marketing - October 2016 - 129
Shopper Marketing - October 2016 - 130
Shopper Marketing - October 2016 - 131
Shopper Marketing - October 2016 - 132
Shopper Marketing - October 2016 - 133
Shopper Marketing - October 2016 - 134
Shopper Marketing - October 2016 - 135
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Shopper Marketing - October 2016 - 184
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