Shopper Marketing - October 2016 - 6


October 2016
Editorial Director Bill Schober,
(773) 992-4430
Executive Editor Tim Binder,
(773) 992-4437
Managing Editor Cyndi Loza,
(773) 992-4439
Art Director/Production Manager
Sonja Lundquist, (773) 992-4419
Contributing Editors
Peter Breen, Patrycja Malinowska,
Charlie Menchaca, Samantha Nelson,
Ben Ross
Contributing Writers Michael
Applebaum, Joe Bush, Anne Downes,
Ed Finkel, Erika Flynn, Chris Gelbach,
Sharon Goldman, Dawn Klingensmith,
Neal Lorenzi, April Miller, Dan Ochwat
Publisher Albert Guffanti,
(973) 607-1301; aguffanti@p2pi.org

ADVERTISING SALES
Craig Hitchcock, (773) 992-4422;
chitchcock@p2pi.org
Serving the Western United States
Rich Zelvin, (773) 992-4425;
rzelvin@p2pi.org
Serving the Eastern United States,
Canada, International

Shopper Marketing (ISSN 1040-8169) is published monthly by the Path to Purchase Operating Corp., 8550 W. Bryn Mawr Ave., Suite 200, Chicago, IL 606313731. Periodicals Postage Paid at Chicago, IL, and at additional mailing offices.
POSTMASTER: Send address changes to Shopper Marketing, Creative Data
Services, 440 Quadrangle Dr., Suite E, Bolingbrook, IL 60440. Entire contents
copyright © 2016 by the Path to Purchase Institute. Canada Post International
Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025274.
Return undeliverable Canadian addresses to: Station A, P.O. Box 54, Windsor, ON
N9A 6J5 or Email: cpcreturns@wdsmail.com
CHANGE OF ADDRESS and other circulation correspondence should be mailed
to: Shopper Marketing, Creative Data Services, 440 Quadrangle Dr., Suite E,
Bolingbrook, IL 60440, or email clewis@cds1976.com for customer service.
(Include your address label with all correspondence.)
WHERE TO WRITE: Please direct all letters to the editor and other business/
advertising correspondence to: Shopper Marketing, 8550 W. Bryn Mawr Ave.,
Suite 200, Chicago, IL 60631-3731.
ARTICLE REPRINTS & E-PRINTS: Contact Quan Tran at (773) 992-4464 or
qtran@p2pi.org.
NOTICE: The Path to Purchase Institute occasionally uses the logos of various
companies in its marketing materials. These include promotional brochures for
events such as the Shopper Marketing Conference & Expo, the Shopper Marketing Summit, the Design of the Times Awards and others. The use of these logos
does not imply sponsorship or endorsement by the companies identified by those
logos, unless specifically noted as such.
ENSEMBLEIQ
Alan Glass, Executive Chairman, aglass@ensembleiq.com
Peter Hoyt, President & CEO, phoyt@ensembleiq.com
Ned Bardic, Chief Customer Officer, nbardic@ensembleiq.com
Joel Hughes, Chief Digital Officer, jhughes@ensembleiq.com
Korry Stagnito, Chief Operating Officer, korrystagnito@ensembleiq.com
Chris Stark, Chief Financial Officer, cstark@ensembleiq.com



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
Shopper Marketing - October 2016 - 22
Shopper Marketing - October 2016 - 23
Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
Shopper Marketing - October 2016 - 30
Shopper Marketing - October 2016 - 31
Shopper Marketing - October 2016 - 32
Shopper Marketing - October 2016 - 33
Shopper Marketing - October 2016 - 34
Shopper Marketing - October 2016 - 35
Shopper Marketing - October 2016 - 36
Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
Shopper Marketing - October 2016 - 45
Shopper Marketing - October 2016 - 46
Shopper Marketing - October 2016 - 47
Shopper Marketing - October 2016 - 48
Shopper Marketing - October 2016 - 49
Shopper Marketing - October 2016 - 50
Shopper Marketing - October 2016 - 51
Shopper Marketing - October 2016 - 52
Shopper Marketing - October 2016 - 53
Shopper Marketing - October 2016 - 54
Shopper Marketing - October 2016 - 55
Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
Shopper Marketing - October 2016 - 59
Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
Shopper Marketing - October 2016 - 62
Shopper Marketing - October 2016 - 63
Shopper Marketing - October 2016 - 64
Shopper Marketing - October 2016 - 65
Shopper Marketing - October 2016 - 66
Shopper Marketing - October 2016 - 67
Shopper Marketing - October 2016 - 68
Shopper Marketing - October 2016 - 69
Shopper Marketing - October 2016 - 70
Shopper Marketing - October 2016 - 71
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Shopper Marketing - October 2016 - 73
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Shopper Marketing - October 2016 - 76
Shopper Marketing - October 2016 - 77
Shopper Marketing - October 2016 - 78
Shopper Marketing - October 2016 - 79
Shopper Marketing - October 2016 - 80
Shopper Marketing - October 2016 - 81
Shopper Marketing - October 2016 - 82
Shopper Marketing - October 2016 - 83
Shopper Marketing - October 2016 - 84
Shopper Marketing - October 2016 - 85
Shopper Marketing - October 2016 - 86
Shopper Marketing - October 2016 - 87
Shopper Marketing - October 2016 - 88
Shopper Marketing - October 2016 - 89
Shopper Marketing - October 2016 - 90
Shopper Marketing - October 2016 - 91
Shopper Marketing - October 2016 - 92
Shopper Marketing - October 2016 - 93
Shopper Marketing - October 2016 - 94
Shopper Marketing - October 2016 - 95
Shopper Marketing - October 2016 - 96
Shopper Marketing - October 2016 - 97
Shopper Marketing - October 2016 - 98
Shopper Marketing - October 2016 - 99
Shopper Marketing - October 2016 - 100
Shopper Marketing - October 2016 - 101
Shopper Marketing - October 2016 - 102
Shopper Marketing - October 2016 - 103
Shopper Marketing - October 2016 - 104
Shopper Marketing - October 2016 - 105
Shopper Marketing - October 2016 - 106
Shopper Marketing - October 2016 - 107
Shopper Marketing - October 2016 - 108
Shopper Marketing - October 2016 - 109
Shopper Marketing - October 2016 - 110
Shopper Marketing - October 2016 - 111
Shopper Marketing - October 2016 - 112
Shopper Marketing - October 2016 - 113
Shopper Marketing - October 2016 - 114
Shopper Marketing - October 2016 - 115
Shopper Marketing - October 2016 - 116
Shopper Marketing - October 2016 - 117
Shopper Marketing - October 2016 - 118
Shopper Marketing - October 2016 - 119
Shopper Marketing - October 2016 - 120
Shopper Marketing - October 2016 - 121
Shopper Marketing - October 2016 - 122
Shopper Marketing - October 2016 - 123
Shopper Marketing - October 2016 - 124
Shopper Marketing - October 2016 - 125
Shopper Marketing - October 2016 - 126
Shopper Marketing - October 2016 - 127
Shopper Marketing - October 2016 - 128
Shopper Marketing - October 2016 - 129
Shopper Marketing - October 2016 - 130
Shopper Marketing - October 2016 - 131
Shopper Marketing - October 2016 - 132
Shopper Marketing - October 2016 - 133
Shopper Marketing - October 2016 - 134
Shopper Marketing - October 2016 - 135
Shopper Marketing - October 2016 - 136
Shopper Marketing - October 2016 - 137
Shopper Marketing - October 2016 - 138
Shopper Marketing - October 2016 - 139
Shopper Marketing - October 2016 - 140
Shopper Marketing - October 2016 - 141
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Shopper Marketing - October 2016 - 143
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Shopper Marketing - October 2016 - 145
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Shopper Marketing - October 2016 - 149
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Shopper Marketing - October 2016 - 184
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