Shopper Marketing - October 2016 - 57
Keeping Executives Up to Date on Shopper Marketing Trends
REGISTER FOR FREE!
The Evolution of
October 6, 2016, 1 p.m. CDT
Charles Mast, President, The Mast Circulation Group
Jack Myers, Chairman, MyersBizNet
Jason Young, CEO, Crisp
The emergence of digital and mobile technology continues
to impact consumer behavior, resulting in shifts to individual
markets and traditional shopper marketing strategies nationwide.
Shopper marketers must adapt their planning based on a factual
understanding of local impacts, macro-economic shifts, and the
strategies and tactics employed by other shopper marketers.
Original research by Crisp and the Path to Purchase Institute
provides a clear view of how fellow shopper marketers are
responding to these challenges. Attendees will:
* Gain an in-depth understanding of media impacts to understand
where digital solutions can supplement traditional marketing
* View proprietary research detailing current and projected shifts
in traditional vs. digital and mobile promotional media spending.
* See how changes in consumer behavior have impacted the daily
strategies and tactics of your fellow shopper marketers.
Register today at p2pi.org/iseminars
Questions? Call Ann at (773) 992-4448.