Shopper Marketing - October 2016 - 54


WHO'S WHO IN SHOPPER MARKETING

COCA-COLA
DREW ALLEN, Assistant

Vice President, Shopper
Marketing - Central Region
Allen is responsible for leading
all shopper marketing programs for Coca-Cola's Central region customers. His background includes leadership roles
in sales and marketing at Coca-Cola, marketing at Walmart, and consulting at Accenture.
JAMES BECK ,

Global Director,
Marketing - Walmart
International Team
Beck leads the company's marketing relationship with Walmart International
and consults on marketing strategy with Coca-Cola teams that work with Walmart in Latin
America, the United Kingdom, Africa, Canada
and Asia.
NICOLE HUTCHESON, Director, Shopper

Strategy & Innovation
STACY JACKSON,

Assistant Vice President,
Shopper Marketing
Jackson leads the shopper
marketing team for Coca-Cola's
Kroger team, the company's second-largest
national retail team. She is responsible for
ensuring holistic integration within Kroger's
marketing programs while also balancing the
respective Coca-Cola brand equities.

54

y SHOPPER MARKETING OCTOBER 2016

LYNWOOD MALLARD,

Vice President,
Shopper Marketing
Mallard leads shopper marketing for Coca-Cola North
America including areas of shopper science;
design and merchandising; digital/proximity; national shopper programs and occasion
platforms; and strategic alliances.
JOHN MOUNT, Vice

President, National Retail
Sales, Customer Marketing
Mount was inducted into the
Shopper Marketing Hall of
Fame in 2013.
JIM ROGERS, Director,

Strategic Retail Alliances
Rogers leads the Strategic Retail Alliances team. This team
is focused on driving shopper
solutions through insights-based partnerships
with complementary brands. He is a founding member of both the M&M's/Mars and
Kimberly-Clark shopper marketing teams.

COLGATE-PALMOLIVE
MARIE-AGNES DAUMAS, Director,

Shopper Marketing Center of Excellence,
N.A.



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
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