Shopper Marketing - October 2016 - 5
132 Ricci at Retail
Joe spotlights ...
n Boar's Head
n Ozark Trail
n "Finding Dory"
120 Research: 'We Know
Momentum Worldwide's study tracks the
unrealized potential of mobile, showing
that shoppers want help in decisionmaking but brands and retailers don't
136 Institute Strategist
Olympic sponsors Kellogg, P&G and
others stake their claim during the
busy back-to-school timeframe with a
plethora of activity in mass and grocery.
A roundup of social, local and mobile
marketing activity at retail from:
n Niantic Inc.
n Toys "R" Us
n Whole Foods
n Ibotta and Jo-Ann Stores
n CVS/pharmacy and Google
n L'Oreal USA
n Dixie Outlet Mall
Bath tissue that lasts, Page 16