Shopper Marketing - October 2016 - 45


B

BACARDI & CO.

RENATE JUENGLING,

Shopper Marketing - Rums
Juengling leads the development and execution of innovative, insights-endorsed marketing strategies for the Bacardi rums portfolio.
The goal of her team is to drive customer
engagement, in-store conversion and brand
relevance for the company's shoppers and retailers across distinct channels by linking consumption occasions with shopper missions
and needs.
JORDAN KRAWLL ,

Director of Shopper
Marketing
Krawll is driving the company's
efforts to bring more value to
its customers by creating more impactful programs and solutions. He leads the team responsible for developing programming across
the company's portfolio of brands, including
Bacardi rums, Grey Goose vodka, Bombay
Sapphire gin and Dewar's whiskey.

BARILLA AMERICA
DEBBIE ZEFTING,

Director, Shopper &
Customer Development
Since joining Barilla in 2012,
Zefting has built a shopper
marketing/shopper insights team. Her team
has been recognized for creating innovative
approaches to shopper marketing at Barilla,
driving increased visibility and category performance at retail.

BAYER CONSUMER
HEALTH
MARY FITZGERALD,

Senior Manager, Customer
and Shopper Activation -
Walgreens Team
Fitzgerald leads the co-creation, activation and evaluation of insightsbased shopper marketing programs and
partnerships for upper respiratory, pain, heart
health, nutritionals, foot health, digestive
health and suncare products. She is a liaison
to brand marketing, sales and Walgreens.
JEFF HOWREN, Vice President, Customer

BAI

& Shopper Development

KAT HADDON, Director of Shopper

Marketing

OCTOBER 2016 SHOPPER MARKETING y

45



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
Shopper Marketing - October 2016 - 22
Shopper Marketing - October 2016 - 23
Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
Shopper Marketing - October 2016 - 30
Shopper Marketing - October 2016 - 31
Shopper Marketing - October 2016 - 32
Shopper Marketing - October 2016 - 33
Shopper Marketing - October 2016 - 34
Shopper Marketing - October 2016 - 35
Shopper Marketing - October 2016 - 36
Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
Shopper Marketing - October 2016 - 45
Shopper Marketing - October 2016 - 46
Shopper Marketing - October 2016 - 47
Shopper Marketing - October 2016 - 48
Shopper Marketing - October 2016 - 49
Shopper Marketing - October 2016 - 50
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Shopper Marketing - October 2016 - 53
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Shopper Marketing - October 2016 - 55
Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
Shopper Marketing - October 2016 - 59
Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
Shopper Marketing - October 2016 - 62
Shopper Marketing - October 2016 - 63
Shopper Marketing - October 2016 - 64
Shopper Marketing - October 2016 - 65
Shopper Marketing - October 2016 - 66
Shopper Marketing - October 2016 - 67
Shopper Marketing - October 2016 - 68
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Shopper Marketing - October 2016 - 70
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Shopper Marketing - October 2016 - 73
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Shopper Marketing - October 2016 - 89
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Shopper Marketing - October 2016 - 91
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Shopper Marketing - October 2016 - 97
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Shopper Marketing - October 2016 - 99
Shopper Marketing - October 2016 - 100
Shopper Marketing - October 2016 - 101
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Shopper Marketing - October 2016 - 109
Shopper Marketing - October 2016 - 110
Shopper Marketing - October 2016 - 111
Shopper Marketing - October 2016 - 112
Shopper Marketing - October 2016 - 113
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Shopper Marketing - October 2016 - 116
Shopper Marketing - October 2016 - 117
Shopper Marketing - October 2016 - 118
Shopper Marketing - October 2016 - 119
Shopper Marketing - October 2016 - 120
Shopper Marketing - October 2016 - 121
Shopper Marketing - October 2016 - 122
Shopper Marketing - October 2016 - 123
Shopper Marketing - October 2016 - 124
Shopper Marketing - October 2016 - 125
Shopper Marketing - October 2016 - 126
Shopper Marketing - October 2016 - 127
Shopper Marketing - October 2016 - 128
Shopper Marketing - October 2016 - 129
Shopper Marketing - October 2016 - 130
Shopper Marketing - October 2016 - 131
Shopper Marketing - October 2016 - 132
Shopper Marketing - October 2016 - 133
Shopper Marketing - October 2016 - 134
Shopper Marketing - October 2016 - 135
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Shopper Marketing - October 2016 - 137
Shopper Marketing - October 2016 - 138
Shopper Marketing - October 2016 - 139
Shopper Marketing - October 2016 - 140
Shopper Marketing - October 2016 - 141
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