Shopper Marketing - October 2016 - 45
BACARDI & CO.
Shopper Marketing - Rums
Juengling leads the development and execution of innovative, insights-endorsed marketing strategies for the Bacardi rums portfolio.
The goal of her team is to drive customer
engagement, in-store conversion and brand
relevance for the company's shoppers and retailers across distinct channels by linking consumption occasions with shopper missions
JORDAN KRAWLL ,
Director of Shopper
Krawll is driving the company's
efforts to bring more value to
its customers by creating more impactful programs and solutions. He leads the team responsible for developing programming across
the company's portfolio of brands, including
Bacardi rums, Grey Goose vodka, Bombay
Sapphire gin and Dewar's whiskey.
Director, Shopper &
Since joining Barilla in 2012,
Zefting has built a shopper
marketing/shopper insights team. Her team
has been recognized for creating innovative
approaches to shopper marketing at Barilla,
driving increased visibility and category performance at retail.
Senior Manager, Customer
and Shopper Activation -
Fitzgerald leads the co-creation, activation and evaluation of insightsbased shopper marketing programs and
partnerships for upper respiratory, pain, heart
health, nutritionals, foot health, digestive
health and suncare products. She is a liaison
to brand marketing, sales and Walgreens.
JEFF HOWREN, Vice President, Customer
& Shopper Development
KAT HADDON, Director of Shopper
OCTOBER 2016 SHOPPER MARKETING y