Shopper Marketing - October 2016 - 44


WHO'S WHO IN SHOPPER MARKETING

ANGELA MOORE , Director,

Shopper Marketing
Moore is responsible for driving all of Albertsons' large
national programs, including
Monopoly, which impacts more than 2,300
stores, 162 vendors, more than 1.3 billion
game tickets and 37 million game boards,
and delivers significant sales increases for the
company and participating vendors.
ANDREA OLGUIN, Director, Shopper

Marketing, Strategic Planning &
Sponsorships
NEAL RYAN, Director,

Shopper Marketing
Ryan's primary focus is on
sports marketing. He is most
proud of delivering Albertsons'
first series of live, behind-the-scenes racing
content with NASCAR drivers Brian Scott and
Richard Petty on Facebook.
KAREN SALES,

Vice President, Marketing
and Shopper
Sales leads all national marketing initiatives, shopper marketing vendor negotiations, strategic planning
and marketing execution for the 2,300-plus
Albertsons Cos. stores.

44

y SHOPPER MARKETING OCTOBER 2016

ALCON
SHAWN MILLERICK ,

Head of Marketing,
U.S. OTC
Millerick oversees consumer,
professional and shopper marketing, as well as market strategy and operations, for Alcon's eye-care business. When he
joined Alcon in 2012, he was responsible for
starting up and leading shopper marketing,
category management and market strategy,
as well as the development of THEeyeSOLUTION shopper marketing platform.

ANHEUSER-BUSCH
MITCH LOUCH, Director,

Category Leadership -
Great Lakes Region
Louch currently leads the category and space management
team that supports Anheuser-Busch's retail
and wholesale partners throughout the Great
Lakes region.
JIM TIETJENS, Senior Director,

Trade Marketing
Tietjens' responsibilities include developing
strategy and managing off-premise retail
partnerships, developing and managing the
integration of Ibotta into Anheuser-Busch's
off- and on-premise retail programming, and
working day to day with the Kroger sales
team to develop and implement a winning
game plan.



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
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Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
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Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
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Shopper Marketing - October 2016 - 31
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Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
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Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
Shopper Marketing - October 2016 - 45
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Shopper Marketing - October 2016 - 56
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Shopper Marketing - October 2016 - 58
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Shopper Marketing - October 2016 - 60
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