Shopper Marketing - October 2016 - 4


10 Editorial: Bill Schober
14 Solution Provider
News

16 Scott 1000 Road Trip

Kimberly-Clark stages a summer road
trip to demonstrate that its Scott
1000 bath tissue is "America's longest
lasting roll."

20 Sandwiches at
Walmart

Sargento Foods partners with
Walmart for a digital campaign
extolling the benefits of natural
cheese. It kicked off prior to Memorial
Day, the beginning of the peak
season for cheese slice products.

30 Feature: Data Security

In a virtual roundtable discussion, our
experts divulge what retailers know
about specific shoppers and how that
information needs to be protected.

SPECIAL REPORTS
38 Who's Who in Shopper
Marketing

Our eighth annual report spotlights more
than 200 marketing professionals who
are leading brand and retailer shopper
marketing efforts. Included are expanded
profiles of executives from Crayola,
GlaxoSmithKline, RB, Pfizer and Tom's of
Maine.

104 Design of the Times:
Gold Winners

We showcase the 30 entries that earned
Gold honors in the Path to Purchase
Institute's 2016 Design of the Times
competition. The Platinum and Best of
the Times winners, announced at the
Path to Purchase Expo in September, will
be showcased in the November issue.

96 Report: Compliance and
Beyond
Crowdsourcing apps with roots in retail
audits are also adding value through
research while working to enable a
more personalized store.


https://www.cdsreportnow.com/renew/now?smm2PNXTBKS https://www.cdsreportnow.com/renew/now?smmPNXTBKS

Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
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