Shopper Marketing - October 2016 - 24
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with P&G brands integrated into the
content. They'll be riding their kayak and see a banner of Tide." When
first putting on the viewer, consumers will see images of Tide products
to help set up the device and adjust
to the technology.
O'Brien says P&G has used 360-de-
Procter & Gamble outfitted consumers with P&G-branded
cardboard viewers and gave them a chance to experience
what it's like to train for the events of canoe slalom kayaking,
BMX biking and mountain biking.
gree video before but never in a 3-D, virtual
reality capacity, and those previous videos
were brand videos.
For the kayak video, it marks one of the
first VR videos shot in the water, he says. "It's
y SHOPPER MARKETING OCTOBER 2016
an amazing thing. We've shown this at different places, including trade shows, and it's fun
to watch [users] bounce and weave with the
According to O'Brien, VR content has a