Shopper Marketing - October 2016 - 180
TTI FLOOR CARE NORTH
Amanda Sloan, Director, Product
Director of Shopper
Bennett is an accomplished sales and marketing leader with more than
25 years of experience. She currently
manages all shopper marketing across
the Tyson and Hillshire brands portfolio
with best-in-class ROI. She is also the
executive producer of the Sundance Film
Festival selection "Half-Life" in 2007.
Linh Peters, Senior
Marketing and Strategy
Michelle Skene, Director
include overseeing advertising, marketing and
public relations efforts.
She works directly with
sales teams, supporting the company's
existing client relationships, while increasing company brand awareness through
continued business development and
strategic industry partnerships.
Lisa Hurst, Senior Vice
Hurst leads Upshot's
shopper marketing practice and believes brand
building happens all
along the path to purchase. She's proud
to have helped Upshot become a nationally recognized leader by challenging what shopper marketing can be.
Cory Fraehsdorf, Shopper Marketing
strategic and insight-driven shopper
marketing plans for
leading brands such as
Nexxus, Suave, Axe and
Lipton while managing a multimillion-dollar shopper marketing budget
for the drug channel. She is most proud
of her development of the CVS "Love
Your Skin" platform that unified beauty
and health to deliver skin health
education and cross-category growth.
Mindy Heintskill, Vice
President of Loyalty and
Heintskill is responsible
for the retailer's Balance
Rewards loyalty program, customer insights
sharing and personalized activation.
She is a new breed of industry leader
that possesses brand, solution provider
and retail experience.
Cherise Ordlock, Vice
Ordlock manages the
digital retail products
and photo businesses
across Walgreens family of digital
properties. She leads the teams that are
responsible for digital merchandising,
strategy and planning, and omnichannel
initiatives. She builds strategies and
roadmaps to drive online sales, enable
digitally influenced store sales and enhance the digital customer experience.
WAKEFERN FOOD CORP.
Cheryl Williams, Chief
Williams was named the
cooperative's Chief Information Officer this year.
She coordinates technology on both the corporate
and retail fronts. Prior to becoming the
CIO, Cheryl was the vice president of digital commerce and innovation at Wakefern.
Donna Zambo, Director,
Digital Commerce &
Zambo heads up Wakefern's e-commerce, mobile and digital initiatives
and Price Plus Insights
program. Her key accomplishments
include the deployment and ongoing
success of the ShopRite mobile app and
ShopRite from Home service, ShopRite's
fast-growing online and mobile grocery
shopping service, as well as other digital
shopping channels. She demonstrates
a commitment to the consumer and a
passion for innovation that has helped
leverage ShopRite's grocery expertise
digitally by providing a high-quality,
online shopping experience.
Jamie Sohosky, Vice
Sohosky leads a team
that spans a number of
disciplines from store innovation and technology
to visual merchandising, shopper marketing and "retailtainment." She brings
these disciplines together to make
Walmart's 4,500-plus stores a better
place for customers to shop - simpler,
more engaging and seamless.
Diane Anderson, Vice
Anderson's responsibilities include leading the
West region sales team
in bringing value to its
clients. Mentoring her employees to
realize their personal and professional
ambitions is what she finds a fulfilling
aspect of her job.
WOMEN OF EXCELLENCE