Shopper Marketing - October 2016 - 179


SC JOHNSON & SON
Amy Dragland-Johnson,
Director, Shopper
Marketing
Dragland-Johnson
oversees the shopper
marketing and national
consumer promotions
teams at SC Johnson. In 2015, she was
inducted into the Shopper Marketing
Hall of Fame by the Path to Purchase
Institute.

SHELFBUCKS
Catherine Lindner, Chief
Merchant Officer
Lindner utilizes her hardearned experience working with premier retailers
and CPGs to deliver
unique in-store merchandising measurement and personalized
mobile engagement with shoppers at
the point of purchase.

SHOPTOLOGY
Julie Quick, Senior Vice
President, Head of
Insights & Strategy
Growing up in her mom's
retail store, Quick was
always fascinated by
what made shoppers
buy. She's helped Fortune 100 brands
succeed with deep shopper insights
ever since. Passion for shoppers, the
future and results drives her every day.

SONOCO
Megan Bekker, Director
of Sales, Design and
Marketing N.A.
Bekker is an accomplished senior level executive, with more than 20
years of experience in the
retail packaging and display industry.
Her passion is helping people find their
own passion while driving results.

WOMEN OF EXCELLENCE

SPARKSHOPPE
Heidi Reale, Founder
Reale co-founded SparkShoppe in 2016. Her team
from Price Chopper/
Market 32 recognized the
need for shopper and
digital marketing at the
brand level and envisioned a broader
supermarket channel and cross-industry application for their expertise. She
proposed the idea of venturing out on
her own and worked with the leadership
at Price Chopper/Market 32 to launch
the new company with Price Chopper/
Market 32 as its first client.

STARBUCKS
Tiffany Huey, Director,
Shopper Marketing
Huey's role is to ensure
the Starbucks customer
teams are set up to successfully grow its channel
customers' business and
bring the Starbucks experience to life
down the aisle.

TARGET
Lori O'Neal, Director Target Media Network
O'Neal has more than
15 years' experience in
digital marketing and
media and today leads
the Target media network (TMN) - sales and strategy team.
She was one of the core team members
that developed TMN, which is now a key
business strategy for Target and a hub
for media innovation. 
Lisa Roath, Vice
President,
Merchandising
Transformation &
Insights
Roath leads the Target
merchandising transformation of systems, processes, technology and responsibilities, ensuring holistic
program management of initiatives
to enhance capabilities in promotion,
assortment, space planning and visual
merchandising. She also leads application of data to merchandising strategy
and insights.

TEMPT IN-STORE PRODUCTIONS
Danielle Leiser, Sales
Representative
No matter how difficult
a project may be, Leiser
says her "ah-ha" moments are seeing them
come to life in-store. It
may look like corrugated displays and
signage to most, but to her it represents
the efforts of a hardworking team.

TPN
Sarah Cunningham,
Senior Managing
Director, Client Service &
Development
Cunningham is recognized for her visionary
approach to retail
marketing. Her leadership in building
strategic growth strategies has helped
clients deliver robust omnichannel communication platforms, breakthrough
partnerships with retailers and innovative shopper experiences.
Nancy Shamberg,
Managing Director,
Shopper Marketing
TPN's shopper marketing
lead, Shamberg continues to build the agency's practice including
capabilities and thought leadership. She
is proud of the fact that its culture and
capabilities set it apart as an acknowledged industry leader.

TRACYLOCKE
Mary Kotyuk, Group
Strategy Director, Digital
& Retail Activation
With more than 13 years
of experience, Kotyuk
has been a pioneer in
helping clients and agencies understand the digital shopper
marketing space. She is responsible for
leading a disciplined approach to digital
and retail activation planning, working
with key clients such as SC Johnson,
PepsiCo, and Johnson & Johnson, in
addition to growing the agency's retail
capabilities.

25



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
Shopper Marketing - October 2016 - 22
Shopper Marketing - October 2016 - 23
Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
Shopper Marketing - October 2016 - 30
Shopper Marketing - October 2016 - 31
Shopper Marketing - October 2016 - 32
Shopper Marketing - October 2016 - 33
Shopper Marketing - October 2016 - 34
Shopper Marketing - October 2016 - 35
Shopper Marketing - October 2016 - 36
Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
Shopper Marketing - October 2016 - 45
Shopper Marketing - October 2016 - 46
Shopper Marketing - October 2016 - 47
Shopper Marketing - October 2016 - 48
Shopper Marketing - October 2016 - 49
Shopper Marketing - October 2016 - 50
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Shopper Marketing - October 2016 - 52
Shopper Marketing - October 2016 - 53
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Shopper Marketing - October 2016 - 55
Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
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Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
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