Shopper Marketing - October 2016 - 176


NESTLE USA
MONDELEZ INTERNATIONAL
Ameeta Held, Director
of Shopper Insights &
Category Management
Held has 20 years of
experience in the insights
arena, and specializes in
the integration of shopper insights into category management
and business strategy. She currently
oversees a team focused around developing compelling, holistic insights that
drive superior activations.
Kim Yansen, Customer
Vice President, Value
Channel
Yansen currently leads a
high-caliber sales team
responsible for more
than $350 million in
revenue at the company across dollar
and limited assortment accounts. Prior
to her current role, Yansen was the
director of field shopper marketing.

MOSAIC SHOPPER
Kristen Buss, Vice
President, Strategy and
Insights
With more than 18 years
of marketing experience
in communication planning, research, analytics,
behavioral observation, Buss brings a
unique vision and innovative practices
to the agency and their clients' shopper
strategies. Her area of focus is identifying problems clients can uniquely solve,
and developing strategy that serves the
agency's vision in purchase design.

NESTLE PURINA
Linda Hervatin, Director,
Shopper Marketing
Hervatin leads a team
focused on shopper innovation - understanding
emerging shopper trends
and technology, identifying new opportunities to influence the
pet shopper's behavior and developing
new shopper marketing capabilities for
Nestle Purina pet care.

22

Jill Schermerhorn, Team
Leader, Shopper
Marketing, Category &
Shopper COE
Schermerhorn leads the
shopper marketing community at Nestle USA
and is tasked with driving the overall
shopper evolution and capability build
for the organization, while leading a
team of field shopper marketers.

NSIGHT CONNECT
Alicia (Lish) Smestad,
Executive Vice
President, Senior Group
Director
Smestad leads data-driven
digital marketing innovation as well as strategic
business opportunities for clients and
teams across shopper marketing, promotional and digital conversion marketing.
Her proudest moments include leading
and mentoring her teams, and empowering them to drive change and innovation
during these exciting times in the industry.

PEPSICO
Jackie Clifton, Director,
PepsiCo Shopper
Marketing, Walmart Inc.
Customer Team
With more than 10 years
of experience reaching
shoppers, Clifton leads
strategic creation, activation and evaluation of insights-based shopper marketing
initiatives for PepsiCo's North American
Nutrition brands including Quaker Oats,
Tropicana and Naked Juice at Walmart
and Sam's Club. She most recently led
Walmart's Fighting Hunger effort across
the total PepsiCo portfolio.
Katie Schiavone, Senior Director for
Shopper Marketing, North American
Nutrition Brands
(See profile on page 16)
Esperanza Teasdale, Senior Director,
Shopper Marketing
Teasdale is a transformational marketing leader who accelerates business
performance among top U.S. retailers
and brands. Under her leadership,
PepsiCo was awarded marketing vendor
of the year for Dollar General, 7-Eleven
and Hess. Teasdale is recognized for being passionate, creative and a champion
of people.

PETCO
Rebecca Frechette,
Senior Vice President of
Merchandising
Frechette is responsible for Petco's overall
product assortment and
merchandising strategy, including Petco's private brand
category. She leads multiple business
units designed to ensure a high-quality
assortment of products, with a focus
on innovation and exclusivity. Prior to
joining Petco, she led merchandising
efforts for 7-Eleven as well as a range
of merchandising, planning and private
brand leadership roles for Target.

PFIZER CONSUMER
HEALTHCARE
Heather Storms,
Director, Shopper
Marketing
Storms leads the shopper
marketing team, and is
responsible for the development and execution
of insight-based programs across key
retail partners that drive overall brand
value for all Pfizer brands, such as Advil
and Nexium.

PHILIPS
Kelly Downey, Vice
President, Digital and
Shopper Solutions
Downey is responsible
for the vision, strategy
and execution for Philips
Personal Health North
America digital, consumer care, creative
services and shopper marketing. 

PROCTER & GAMBLE
Judi Kletz, Associate
Director, North America
Industry Affairs and
Reputation
Kletz leads North
America Industry Affairs
and Reputation, which
includes managing all U.S. trade associations, events, trade media and senior
leadership speaking engagements.
Her proudest moment is seeing those
she's mentored and managed succeed
professionally and personally.

WOMEN OF EXCELLENCE



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
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Shopper Marketing - October 2016 - 23
Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
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Shopper Marketing - October 2016 - 31
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Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
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Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
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Shopper Marketing - October 2016 - 56
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