Shopper Marketing - October 2016 - 175


MENASHA
THE MARS AGENCY
Kris Abrahamson, Vice
President, Client
Leadership
One of the best career
decisions I made was in
1997 when I took a leap
of faith and headed to
Atlanta to be one of Kraft Foods' first
field-based co-marketers. That experience opened my eyes to the potential of
shopper and ignited a passion in me for
the brand, shopper and retailer.
Tammy Brumfield,
Senior Vice President,
Commerce Practice
With more than three
decades of experience
as a shopper marketing
executive, Brumfield has
extensive experience providing exemplary leadership in the consumer packaged
goods industry leading and developing
high-impact shopper marketing organizations for the world's most visible
brands and retailers.
Maureen OHare, Vice
President, Business/
Shopper Development
With more than 15 years
of experience in shopper
marketing spanning both
the client and agency
side, OHare has worked diligently to
pioneer shopper marketing along her
career. The most rewarding work she
has done is with pre- and post-ROI
processes. She is currently responsible
for the agency's business development
opportunities.  

MARS
Susan Barkalow,
Director of Shopper
Marketing
Barkalow leads a team
of nine shopper marketing professionals at
Mars Chocolate. Her
greatest accomplishment is in building
and empowering her team to create
insight-based shopper programs that
drive the category, Mars brands and
meet retailer partner objectives.

WOMEN OF EXCELLENCE

MARS PETCARE
Amelia Strobel, Global
Strategic Insights &
Innovation Leader

MATCH MARKETING GROUP
Liz Crawford, Senior
Vice President, Insights
& Strategy
Crawford's book, The
Shopper Economy
(McGraw-Hill), won the
Marketing Book of the
Year Silver from London-based Expert
Marketer Magazine. Her new product
launch for Lysol Antibacterial Kitchen
Cleaner won the Edison Award.

MAXPOINT
Lynn Vitello, Vice President of
Marketing
(See profile on page 20)

MEIJER
Diane Boeskool,
Customer Marketing
Manager
Boeskool leads the strategic customer marketing
team at Meijer, including
the divisions of health
and beauty care, pharmacy, general
merchandise, apparel, grocery and fresh.
She oversees the team focused on understanding the needs and wants of the
Meijer customer, creating targeted, multichannel programs that include digital and
in-store experiences for the customer. 
B. Marisa Thompson,
Vice President,
Marketing, Promotional
Planning & Business
Development
Thompson is responsible
for Meijer's corporate
promotional planning and grand openings as well as business development
efforts including new and developmental own brands, Meijer's credit card
and gift card portfolios and health &
wellness initiatives.

Jill Andersen, Director
of Marketing
Andersen, with 15 years
of experience in the industry, has seen the development and evolution
of shopper marketing
and the importance of getting it "right"
in-store. Prior to joining Menasha she
spent time in the consumer products
side of the world in brand management,
product development and product marketing within the housewares industry.

MILLERCOORS
Jovina Young, Director
of Channel Marketing,
C-Stores
Young was instrumental in driving a shopper
marketing mindset by
redefining how marketers
brief and review creative with the company's agency partners. Her work with
the brand team shifted the organization
to simplify and better engage its shoppers, retailers and distributors.

MIRUM
Laura Karmarkar, Vice
President, General
Manager
Karmarkar leads Mirum
LA and Mirum Productions, producing all video
and experiential content
for Mirum. Her proudest moment was
hearing a client say, "I love that you guys
have never lost the feel of a startup."

MOMENTUM WORLDWIDE
Laura Moser, Senior Vice
President, Shopper
Marketing North
America
Moser is responsible for
leading and furthering
Momentum Worldwide's
shopper marketing practice across all
North American Retail and CPG clients -
fortifying agency leadership in supporting retail design challenges, omnichannel
activation planning needs, technology-based solutions and retail channel
strategy to deliver value to shopper
experiences for brands and people.

21



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
Shopper Marketing - October 2016 - 22
Shopper Marketing - October 2016 - 23
Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
Shopper Marketing - October 2016 - 30
Shopper Marketing - October 2016 - 31
Shopper Marketing - October 2016 - 32
Shopper Marketing - October 2016 - 33
Shopper Marketing - October 2016 - 34
Shopper Marketing - October 2016 - 35
Shopper Marketing - October 2016 - 36
Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
Shopper Marketing - October 2016 - 45
Shopper Marketing - October 2016 - 46
Shopper Marketing - October 2016 - 47
Shopper Marketing - October 2016 - 48
Shopper Marketing - October 2016 - 49
Shopper Marketing - October 2016 - 50
Shopper Marketing - October 2016 - 51
Shopper Marketing - October 2016 - 52
Shopper Marketing - October 2016 - 53
Shopper Marketing - October 2016 - 54
Shopper Marketing - October 2016 - 55
Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
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Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
Shopper Marketing - October 2016 - 62
Shopper Marketing - October 2016 - 63
Shopper Marketing - October 2016 - 64
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Shopper Marketing - October 2016 - 101
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Shopper Marketing - October 2016 - 116
Shopper Marketing - October 2016 - 117
Shopper Marketing - October 2016 - 118
Shopper Marketing - October 2016 - 119
Shopper Marketing - October 2016 - 120
Shopper Marketing - October 2016 - 121
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Shopper Marketing - October 2016 - 125
Shopper Marketing - October 2016 - 126
Shopper Marketing - October 2016 - 127
Shopper Marketing - October 2016 - 128
Shopper Marketing - October 2016 - 129
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Shopper Marketing - October 2016 - 131
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Shopper Marketing - October 2016 - 133
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