Shopper Marketing - October 2016 - 172


Liz Metz, Senior
Director, Shopper
Engagement

JOHNSON & JOHNSON
Heather Campain,
Director, Shopper
Marketing
Campain's proudest
moments have been
inspiring teams to come
together cross-functionally in ways that maximize expertise and
efficiency and seeing that consistently
produce award-winning results with the
company's customers and deliver innovative solutions that shoppers love. 

KAO USA
Diane Isler, Senior
Manager of Insights &
Category Management
Isler most recently
co-created Kao Insight
Academy, bringing
together experts from
across the worldwide Kao Group to
develop thought leadership focused
on the most innovative trends for the
future of Kao, retail partners and the
industry.

KELLOGG
Stacey Ring-Sanders,
Vice President, Category
Management
Ring-Sanders is a
20-plus-year veteran in
the CPG industry. She
worked for Quaker Oats
and Campbell Soup before joining Kellogg in sales, customer marketing and
category management capabilities. She
and her team have driven recommendations for retailer execution against the
breakfast aisle, the snacking opportunity and shopper segmentation activation
at the account level. 
 

KIMBERLY-CLARK
Anne Jenkins, Director
of Shopper Marketing,
National Accounts
Jenkins leads a talented
team focused on developing shopper marketing
strategies and tactics
across K-C's largest group of customers in the U.S. The team's mission is to
deliver insights-led programs that drive
category growth for its retailers.

18

LOWE'S
Jocelyn Wong, Senior
Vice President,
Merchandising, Seasonal
Business

KRAFT HEINZ
Eileen Bruckert,
Director, Marketing -
Consumer Insights &
Strategy, Trends
Bruckert focuses her
passions at Kraft Heinz
by leading consumer
trends. Her proudest moments involve
seeing others energized with ideas and
opportunities taken from insights she
has shared and seeing them find their
way into meaningful connections with
consumers and shoppers.

L'OREAL
Rachel Weiss, Vice
President, Digital
Innovation &
Entrepreneurship
Weiss is an awardwinning digital
professional and
recognized thought-leader with vast
experience in emerging technology and
digital marketing practices. Currently,
she is responsible for creating digital
marketing and innovation strategy
focusing on mobile, social, content
and disruptive technologies across
L'Oreal USA. She is also responsible
for new digital business ventures and
partnerships at the company.

LG ELECTRONICS
Rachel Olson, Senior
Shopper Marketing
Manager
Olson creates innovative
shopper experiences
for high-end consumer
electronics products. She
works with the largest U.S. retailers to
create engaging experiences that lead
the shopper down the path to purchase.
She just worked on LG's largest TV
launch ever, LG OLED TV, which is a
whole new category of TV.

THE MARKETING ARM
Jordis Rosenquest,
Executive Vice
President, Planning,
Insights & Performance
Science
Devoted to evolving how
companies go to market,
Rosenquest has built two robust, bestin-class strategy/planning/performance
science departments while winning
Cannes, Clio, Effie, Echo and Jay Chiat
Strategy awards along the way.

MARKETING WERKS
Holly Meloy, Senior Vice
President, Managing
Director of
PromoWorks/Marketing
Werks
Meloy leads a tenured
management team in
developing strategic brand initiatives
that influence customer and shopper decisions. This includes the creation of insight-based engagements that shoppers
experience on their path to purchase.

MARKETINGLAB
Katie Seleski, Account
Director
Seleski has spent the
majority of her career
working within shopper
marketing on both the
agency and retail side.
For the past nine years, she has worked
at MarketingLab with a variety of clients, most recently Prestige Brands.

WOMEN OF EXCELLENCE



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
Shopper Marketing - October 2016 - 22
Shopper Marketing - October 2016 - 23
Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
Shopper Marketing - October 2016 - 30
Shopper Marketing - October 2016 - 31
Shopper Marketing - October 2016 - 32
Shopper Marketing - October 2016 - 33
Shopper Marketing - October 2016 - 34
Shopper Marketing - October 2016 - 35
Shopper Marketing - October 2016 - 36
Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
Shopper Marketing - October 2016 - 45
Shopper Marketing - October 2016 - 46
Shopper Marketing - October 2016 - 47
Shopper Marketing - October 2016 - 48
Shopper Marketing - October 2016 - 49
Shopper Marketing - October 2016 - 50
Shopper Marketing - October 2016 - 51
Shopper Marketing - October 2016 - 52
Shopper Marketing - October 2016 - 53
Shopper Marketing - October 2016 - 54
Shopper Marketing - October 2016 - 55
Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
Shopper Marketing - October 2016 - 59
Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
Shopper Marketing - October 2016 - 62
Shopper Marketing - October 2016 - 63
Shopper Marketing - October 2016 - 64
Shopper Marketing - October 2016 - 65
Shopper Marketing - October 2016 - 66
Shopper Marketing - October 2016 - 67
Shopper Marketing - October 2016 - 68
Shopper Marketing - October 2016 - 69
Shopper Marketing - October 2016 - 70
Shopper Marketing - October 2016 - 71
Shopper Marketing - October 2016 - 72
Shopper Marketing - October 2016 - 73
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Shopper Marketing - October 2016 - 76
Shopper Marketing - October 2016 - 77
Shopper Marketing - October 2016 - 78
Shopper Marketing - October 2016 - 79
Shopper Marketing - October 2016 - 80
Shopper Marketing - October 2016 - 81
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Shopper Marketing - October 2016 - 83
Shopper Marketing - October 2016 - 84
Shopper Marketing - October 2016 - 85
Shopper Marketing - October 2016 - 86
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Shopper Marketing - October 2016 - 88
Shopper Marketing - October 2016 - 89
Shopper Marketing - October 2016 - 90
Shopper Marketing - October 2016 - 91
Shopper Marketing - October 2016 - 92
Shopper Marketing - October 2016 - 93
Shopper Marketing - October 2016 - 94
Shopper Marketing - October 2016 - 95
Shopper Marketing - October 2016 - 96
Shopper Marketing - October 2016 - 97
Shopper Marketing - October 2016 - 98
Shopper Marketing - October 2016 - 99
Shopper Marketing - October 2016 - 100
Shopper Marketing - October 2016 - 101
Shopper Marketing - October 2016 - 102
Shopper Marketing - October 2016 - 103
Shopper Marketing - October 2016 - 104
Shopper Marketing - October 2016 - 105
Shopper Marketing - October 2016 - 106
Shopper Marketing - October 2016 - 107
Shopper Marketing - October 2016 - 108
Shopper Marketing - October 2016 - 109
Shopper Marketing - October 2016 - 110
Shopper Marketing - October 2016 - 111
Shopper Marketing - October 2016 - 112
Shopper Marketing - October 2016 - 113
Shopper Marketing - October 2016 - 114
Shopper Marketing - October 2016 - 115
Shopper Marketing - October 2016 - 116
Shopper Marketing - October 2016 - 117
Shopper Marketing - October 2016 - 118
Shopper Marketing - October 2016 - 119
Shopper Marketing - October 2016 - 120
Shopper Marketing - October 2016 - 121
Shopper Marketing - October 2016 - 122
Shopper Marketing - October 2016 - 123
Shopper Marketing - October 2016 - 124
Shopper Marketing - October 2016 - 125
Shopper Marketing - October 2016 - 126
Shopper Marketing - October 2016 - 127
Shopper Marketing - October 2016 - 128
Shopper Marketing - October 2016 - 129
Shopper Marketing - October 2016 - 130
Shopper Marketing - October 2016 - 131
Shopper Marketing - October 2016 - 132
Shopper Marketing - October 2016 - 133
Shopper Marketing - October 2016 - 134
Shopper Marketing - October 2016 - 135
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Shopper Marketing - October 2016 - 137
Shopper Marketing - October 2016 - 138
Shopper Marketing - October 2016 - 139
Shopper Marketing - October 2016 - 140
Shopper Marketing - October 2016 - 141
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Shopper Marketing - October 2016 - 168
Shopper Marketing - October 2016 - 169
Shopper Marketing - October 2016 - 170
Shopper Marketing - October 2016 - 171
Shopper Marketing - October 2016 - 172
Shopper Marketing - October 2016 - 173
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Shopper Marketing - October 2016 - 179
Shopper Marketing - October 2016 - 180
Shopper Marketing - October 2016 - 181
Shopper Marketing - October 2016 - 182
Shopper Marketing - October 2016 - 183
Shopper Marketing - October 2016 - 184
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