Shopper Marketing - October 2016 - 168


Soche Picard, Executive
Vice President, Team
Unilever Shopper
Managing Director -
New York
Picard is the team lead for
Team Unilever Shopper, a
200-person, seven-agency, 10-location,
multidisciplinary and integrated team
built specifically around driving innovative and industry-changing shopper
marketing programs for Unilever's full
portfolio in North America. She also
leads and manages Geometry Global's
New York office.

GEORGIA-PACIFIC
Laura Knebusch, Vice President,
Marketing Activation
Knebusch is responsible
for communication
strategy and planning,
content development,
promotions and shopper
marketing efforts
supporting all Georgia-Pacific consumer brands.

GFK
Sarah Gleason, Senior
Vice President
Gleason develops and institutionalizes actionable
consumer and shopper
marketing strategies. Her
forte is uniting teams
across diverse functions, businesses
and geographies to translate insight
into action within an organization as
well as with external partners. With GfK
since 2008, she also spent 18 years in
brand management, new product development and strategy at General Mills
and Kraft/General Foods.

GREY WORLDWIDE
Karen Barnaby, SVP,
Account Director,
Shopper Marketing
Barnaby is responsible
for providing strategic
leadership for the development and execution of
global and regional in-store and online
shopper marketing activation. In this
role, she's been instrumental in building the Grey Shopper North America
account and strategy teams, driving integration by infusing shopper marketing
principles upstream into the campaign
development process.

14

GLAXOSMITHKLINE

HY-VEE

Cara Kahaly, Director,
U.S. Shopper Marketing
With 17 years of experience in the industry,
Kahaly is responsible for
driving collective leadership of the U.S. Shopper
Marketing and N.A. Shopper Science
Lab team, advancing the transformation of retailer engagement, shopper
research and omnichannel approaches.

Donna Tweeten,
Executive Vice
President, Chief
Marketing Officer
Tweeten innovatively
guides Hy-Vee's marketing strategies. She's most
proud of the successes her team has
had when they're bold, namely launching the Hy-Vee Fuel Saver + Perks loyalty card, debuting Seasons magazine
and signing celebrity chef Curtis Stone
as a spokesperson.

HELLOWORLD
Jen Todd Gray, Senior
Vice President, Brand,
Marketing & Creative
Services
Todd Gray is a member
of the senior leadership
team, shaping the company's brand strategy and solutions that
enable brands to create active relationships with their audiences through all
digital channels.

HERSHEY
Jenni Pustinger,
Director, Shopper
Engagement, Walmart/
Club Channel
Pustinger is responsible
for engaging shoppers
in Walmart and the club
channel, converting them to buy Hershey brands. Her team leads shopper
marketing strategies and plans and is
responsible for creating and delivering
custom items.

IN MARKETING SERVICES
Lisa Klauser, President
Klauser has 25 years'
experience working at
first-class companies
such as Nestle, Kraft and
Unilever, and building
game-changing capabilities. Since joining IN four years ago, she
has helped double the company's size.
Her proudest moment was hearing from
a client that choosing IN was the best
decision of his career. Making clients
and their companies successful and creating growth opportunities for people is
what she says it's all about. 

THE INTEGER GROUP
Ellen Cook, President, Dallas
(See profile on page 4)

J.M. SMUCKER

®

HMT ASSOCIATES
Patti Conti, President &
CEO
Conti's passion centers
on forging innovative
solutions for the agency's
clients while fostering
superior teams to be
true indispensable partners. She says
developing effective shopper marketing
tools and nurturing an entrepreneurial
agency has been truly gratifying.

Liz Mayer, Director,
Shopper Marketing
Mayer leads a passionate team whose trusted
retailer and brand partnerships bring families
together for memorable
meals and moments. The team's focus
on collaboration, shopper solutions and
omnichannel strategies drive brand
conversion and category growth.

WOMEN OF EXCELLENCE



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
Shopper Marketing - October 2016 - 22
Shopper Marketing - October 2016 - 23
Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
Shopper Marketing - October 2016 - 30
Shopper Marketing - October 2016 - 31
Shopper Marketing - October 2016 - 32
Shopper Marketing - October 2016 - 33
Shopper Marketing - October 2016 - 34
Shopper Marketing - October 2016 - 35
Shopper Marketing - October 2016 - 36
Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
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Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
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