Shopper Marketing - October 2016 - 164


CURB CROWSER
Shandra Zurn, Vice President
Zurn partners with clients
to find human truths
hidden within shopper
and consumer insights.
These connections reveal
unique opportunities for
creating highly valuable
brands, particularly in the retail space.

CVS HEALTH
Judy Sansone, Senior
Vice President, Front
Store Business
CVS Health made the
bold move to exit tobacco as a commitment to
the retailer's role as a
health care company. Sansone is proud
to be leading the retail store transformation to align with its purpose of
helping people on their path to better
health.  

DEAN FOODS
Susan Stege, Senior
Director, Category &
Shopper Insights
Stege leads the insights
team for the company,
managing four direct reports. The team provides
dairy and frozen category and shopper
solutions for its retailer partners across
all channels of trade.

DEL MONTE FOODS
Jennifer Reiner, Director of Marketing
Activation & Shopper Marketing
Reiner oversees the
integrated marketing
communication process,
shopper marketing,
creative services, agency
relationships and Del
Monte Kitchens. She has
been actively engaged in shopper
marketing since 2001 and has led a
variety of breakthrough customer
initiatives including category reinvention, 360 degree media integrations and
Hispanic strategy and execution.

10

DOLE FOOD
CarrieAnn Arias, Vice President,
Marketing
Arias says she is fortunate to be part of a team
that drives forward with
dedication, enthusiasm
and passion. They are
currently celebrating the
honor of "first produce
product" to win the Nielsen Breakthrough Innovation Award.

DR PEPPER SNAPPLE GROUP
Sheila Bonner, Vice
President, Shopper
Marketing

EDGE MARKETING
Allison Welker, Executive Vice
President, General Manager
Welker says she is in the
moment of her greatest
work accomplishment.
She is working with an
incredible team to build
an entirely new omnichannel solutions agency,
and watching it grow from five to 19
clients with three times the revenue in
under three years.

EDGEWELL PERSONAL CARE
Beth St. Raymond, Director of
Shopper Marketing, Merchandising
and Display
(See profile on page 24)

ENERGIZER HOLDINGS
Thu Bang, Senior Manager, Americas
Shopper Activation

EPSILON
Kim Finnerty, Senior
Vice President,
Consumer & Shopper
Insights

FCB/RED
Tina Manikas, President
Manikas is an innovator of
the global shopper
marketing practice. At
FCB/RED she oversees
retail marketing and
activation efforts worldwide. Her career spans
many brands, and many "firsts," including
launching the first expectant mom loyalty
program in the formula industry with
Similac and activating the Olympics
partnership for M&M's and Snickers.

FERRARA CANDY
Amanda Greenberg,
Senior Director,
E-Commerce
Greenberg leads e-commerce efforts at Ferrara
Candy. Prior to joining
the company, she headed
up e-commerce at KIND. Greenberg
has a diversified background, having
worked for different companies and
holding roles of increasing responsibility in e-commerce, sales, marketing,
business strategy and supply chain.

FRESHDIRECT
Michelle Harmon-Madsen, Senior Vice
President, Brand Partnerships
Harmon-Madsen is a
media, digital and
e-commerce executive
who originated the
shopper marketing
practice for the FreshDirect portfolio of brands,
innovating creativity into the consumer
experience with passion for food and
commitment to brands.

GEOMETRY GLOBAL
Justine Greenwald, Executive Creative
Director, Field & Experiential, NA
Greenwald gets excited
about brand activation,
creating insight-driven
ideas that transform
behavior and drive
results. She's proud of
the award-winning work
her team has done with its clients, but
the best reward has been learning from
the talented people she gets to work
with every day.
WOMEN OF EXCELLENCE



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
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