Shopper Marketing - October 2016 - 160


CLOROX
Sarah Ortman, Associate Director,
National Shopper Marketing
Ortman manages a team
of shopper marketers
that plan and execute
best-in-class shopper
marketing and promotional campaigns,
inclusive of digital/
mobile and shopper media initiatives.
The company encourages a culture of
experimentation, which enables Ortman
to push shopper test and learns into
new areas with data and technology.
Kristin Wonzen, Director of
E-Commerce
Wonzen has worked in
consumer products for
15-plus years in brand
management, shopper
marketing and e-commerce. She has an MBA
from Harvard and a BS
from University of California at Berkeley. Wonzen currently oversees e-commerce discovery/capability development and digital marketing/media at
Clorox.

COCA-COLA
Julie Bowerman, Global Vice
President, E-Commerce, Shopper
Marketing & Digital
Karyn Froseth, Group Director, CocaCola North America Shopper Science
& Design
Froseth is a 24-year
veteran of the CPG
industry. She has held
various sales and
marketing roles with The
Quaker Oats Co., The
Coca-Cola Co., Novartis
and Arc Worldwide. She joined Coca-Cola in 1999 and currently leads the
shopper science and design team within
Coca-Cola North America's shopper
marketing center of excellence, and
manages shopper innovation, shopper
capabilities, digital shopper marketing,
and merchandising excellence and
design.

6

Megan Tallman, Vice President,
Customer & Trade Communications
Tallman has more than
20 years of operations,
commercial execution
and general management experience. She is
currently responsible for
building world-class
capabilities to deliver winning plans
with customers and developing
communication strategies with industry
partners. She joined the Coca-Cola
Bottling Company of New York in 1995
and has held roles of increasing
responsibility since.
Diane C. Wallace, Vice President,
Retail Marketing
Prior to her current role,
Wallace led the company's national retail sales,
responsible for its
system-wide business at
Walgreens. Prior to
joining the company in
2003, she held numerous leadership
roles with Eastman Kodak and The
Quaker Oats Co.

CONAGRA FOODS
Liz Mohr, Director of
Shopper Insights

CONSTELLATION BRANDS
Tracy Frisbie, Shopper Marketing
Director
Responsible for managing
the shopper marketing
team and developing
shopper marketing
capabilities and relationships with national retail
accounts, Frisbie fosters
strategic partnerships with other CPGs to
bring shopper solutions to retailers. She is
most proud of the work and relationships
the team has developed in just two short
years, seeing positive results and ROI.

COTY
Jessica Kalinger, Senior
Director, Category
Management & Shopper
Insights

COLGATE-PALMOLIVE
Samantha Boulukos, Director,
E-Commerce
Boulukos is responsible
for growing sales as well
as engaging with
shoppers by offering
clear and interesting digital content that helps
them with their buying
choices.

COLLECTIVE BIAS
Holly Pavlika, Senior Vice President,
Marketing & Content
Pavlika is a creative
marketing and social
media veteran. She has
written for various
publications and was the
recipient of the Wunderman Award for lifetime of
creativity and the Silver Apple Award
for the contributions to the industry.
She also was recognized in an agency
contest hosted by Klout to determine
the most influential agency voice in the
ad industry.

CRAYOLA
Mimi Dixon, Leader - Customer
Development & Activation
Dixon leads shopper
marketing and national
promotions for Crayola. She
thrives on creating
engaging retail activations
grounded in shopper
insights that deliver a
shopper solution, impact shopper behavior
and yield retailer and brand KPI results.

CRISP
Risa Crandall, Senior Vice President,
Managing Director
One of Crandall's key
responsibilities is to
partner with the national
sales team as they connect
with CPG and retail clients
to share the Crisp mobile
shopper leadership. Her
greatest accomplishment is having clients
see the sales lift results Crisp delivers,
which allows for the partnership between
client and Crisp to grow.
WOMEN OF EXCELLENCE



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
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Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
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Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
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