Shopper Marketing - October 2016 - 156


7-ELEVEN
Laura Gordon, Vice President, Brand
Innovation/Marketing
Gordon leads insights,
brand marketing,
targeted marketing
(digital, social media,
local) and loyalty efforts
at the company. With
programs like "Bring
Your Own Cup Day," "7Rewards Week"
and "Awesomeness Guaranteed," her
team is creating new experiences to
attract, engage and retain customers.

ABBOTT NUTRITION
Adrianne Lambert, Senior Manager,
Shopper Marketing
Lambert oversees
shopper marketing,
leveraging her brand and
insights experience to
develop programs that
drive sales while building
brand equity. She and
her team create solutions that first win
shoppers' attention, and then engage
them emotionally to win their dollars.

AHOLD USA
Amy Hahn, Senior Vice President of
Marketing
(See profile on Page 8)

ALBERTSONS COS.
Deb Fifles, Vice President, Consumer &
Shopper Insights
Fifles and her team drive
and embed consumer &
shopper understanding
throughout the enterprise, addressing
strategic issues related to
competitors, market
trends, positioning, communication and
loyalty.
Karen Sales, Vice President, Marketing
and Shopper
Sales has leadership of
all national marketing
initiatives, negotiations,
strategic planning,
creative development,
and marketing execution
for the company's
2,300-plus stores.

2

ARC WORLDWIDE
April Carlisle, Senior Vice President,
Global Shopper Marketing
Carlisle is a shopper
marketing pioneer, from
her work on the client
side at Procter & Gamble
to her current position on
the agency side at Arc.
She says shopper
marketing is the future of marketing
and the future is now.
Karuna Rawal, U.S. President and Chief
Strategy Officer
As U.S. president, Rawal
oversees operations and
new business growth
with a focus on building
the capability, connectivity and performance of
the agency. As chief
strategy officer, she leads strategic
planning across the globe for Arc
Worldwide.

BARILLA AMERICA
Debbie Zefting, Director, Shopper &
Customer Development
Since joining Barilla in
2012, Zefting has built a
shopper marketing/
shopper insights team.
Her team has been
recognized for creating
innovative approaches to
shopper marketing at Barilla, driving
increased visibility and category
performance at retail.

BAYER CONSUMER HEALTH
Eileen Wolfe, Senior Manager,
Shopper Marketing Insights, Digital
and Execution
Wolfe leads the strategic
planning, development,
communication and
execution of insights-driven shopper
programs across top
accounts. She is afforded
the opportunity to work with and
leverage the expertise of a diverse,
collaborative, passionate team of
dedicated shopper marketers.

BLUE CHIP MARKETING
WORLDWIDE
Sarah VanHeirseele, Senior Vice
President of Innovation
VanHeirseele started
Blue Chip's digital
marketing practice in
2010, and introduced a
"digital-first" mindset to
the agency and its
clients. Her team
develops digital shopper marketing
campaigns that drive shoppers to more
than 75,000 store doors across the U.S.
Today, her leadership role has evolved
and she recently became the company's
first SVP of innovation.

BROWN-FORMAN
Marjorie Dufek, Integrated
Communications Director, North
America
Dufek builds the digital
capabilities of the
marketing and sales
teams in the region,
ensuring that existing
and emerging technologies are incorporated
into consumer communications and
activations at every stage along the
path to purchase. She has been with the
company since 1995 and previously led
the development of its global e-commerce strategy.

CCA GLOBAL PARTNERS
Janice Jacobs, Vice President of
Marketing, Carpet One Floor & Home
Jacobs leads the brand's
marketing strategy to
attract, engage and
convert shoppers into
customers. Her team
launched a new industry-leading website, with
800-plus microsites for locally owned
stores. She has more than 20 years of
marketing and merchandising experience with CVS, Staples and Ross Stores.

CATAPULT
MARKETING
Heidi Froseth, Executive Vice
President, National Shopper and Retail
Leader
(See profile on page 12)

WOMEN OF EXCELLENCE



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
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Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
Shopper Marketing - October 2016 - 30
Shopper Marketing - October 2016 - 31
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Shopper Marketing - October 2016 - 35
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Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
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