Shopper Marketing - October 2016 - 15
Office Depot Extends Dunnhumby Partnership: Office Depot has extended its partnership and customer science work with London-based Dunnhumby. "We are committed to helping our customers by providing the best experience possible, and Dunnhumby's services have assisted us in delivering the most value for them," Ron Lalla, Office Depot's executive vice president of merchandising, said in a media release. "We are looking forward to our continued partnership with dunnhumby and [its] ability to leverage data-driven customer science in our Office Depot and OfficeMax retail stores and online." Send your solution provider news - new projects and programs with brands and retailers - to cloza@p2pi.org. OCTOBER 2016 SHOPPER MARKETING y 15
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