Shopper Marketing - October 2016 - 15
Office Depot Extends Dunnhumby Partnership: Office Depot has extended its partnership and customer
science work with London-based Dunnhumby. "We are
committed to helping our customers by providing the
best experience possible, and Dunnhumby's services
have assisted us in delivering the most value for them,"
Ron Lalla, Office Depot's executive vice president of
merchandising, said in a media release. "We are looking
forward to our continued partnership with dunnhumby
and [its] ability to leverage data-driven customer science
in our Office Depot and OfficeMax retail stores and online."
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OCTOBER 2016 SHOPPER MARKETING y