Shopper Marketing - October 2016 - 143
Sponsored Announcement p2pi.org MEMBERS IN THE NEWS I N T R O D U C I N G H I G I T O T H E S H O P P E R M A R K E T I N G CO M M U N I T Y A new era of health awareness drives shoppers to discover unique wellness solutions Shoppers are increasingly self-aware about health and wellness, actively rethinking their personal choices to improve quality of life. higi meets these shoppers where they are, capturing timely share-of-mind with free and convenient tools to inspire healthy behaviors. higi's omnichannel messaging platform gives marketers unparalleled advertising messaging opportunities, including 1:1 activation and engagement with guaranteed views. With over 10,000 health stations in leading food, drug and mass market retailers, higi offers a one-of-a-kind opportunity to deliver creative, location-based branding experiences that scale nationally and can be highly targeted with geo/ demographic precision. In addition, the higi web and mobile channel assets allow brands to connect with users at home and on the go for a complete end-to-end experience. A beacon for health and wellness messaging in store at the higi station Strategically located in high traffic areas, the station's proximity to the pharmacist provides elevated credibility. Pharmacy dwell time and the 5-minute higi screening session offer a captive audience when shoppers are receptive to new solutions. The higi station gives marketers a flexible range of messaging options, including video billboard ads delivered to shoppers at eye level and privacy screen programs that reach users 1:1 during their health screenings. The nation's largest self-screening health station network 209,100,000 monthly impressions with over 10,000 stations nationwide BLOOD PRESSURE 209,100,000 WEIGHT PULSE monthly impressions across the network To learn more about higi's Omni-Channel Messaging Platform, contact: Pat Kilker * VP, Media & Integrated Programs * pkilker@higi.com BMI BODY COMPOSITION* *40% of network