Shopper Marketing - October 2016 - 139


Join us at these upcoming events
January 2017

July 2017

February 2017

September 2017

24-25 | League of Leaders Winter Meeting
Westin Nashville * Nashville, TN
7-8 | Forum of Merchandising Executives
Westin O'Hare * Rosemont, IL

March 2017

27-29 | Shopper Marketing Summit

An educational forum defining the future of consumer
marketing with best practices, strategies and insights that
drive shopper-centric thinking and an improved shopper
experience.

Grand Hyatt Hotel * New York City
shoppersummit.com

28 | Shopper Marketing Effie Awards

Produced in partnership with Effie Worldwide and held in
conjunction with the Shopper Marketing Summit, the Effies
honor outstanding strategic shopper marketing campaigns
that engage the shopper and guide her purchase process.

Grand Hyatt Hotel * New York City
effie.org

28 | Hall of Fame Induction

An induction ceremony held in conjunction with the
Shopper Marketing Summit honoring the shopper
marketing industry's best and brightest.

Grand Hyatt Hotel * New York City
shoppersummit.com

Forum of Merchandising Executives
Westin O'Hare * Rosemont, IL
26-28 | Path to Purchase Expo

A three-day event filled with symposiums, seminars,
exhibits and awards dedicated to integrating the wide
variety of solutions, tools and expertise needed to influence
decision-making along the entire path to purchase.

Donald E. Stephens Convention Center
Rosemont (Chicago), IL
Path2PurchaseExpo.com

27 | Design of the Times

The leading industry awards competition and ceremony
held in conjunction with the Path to Purchase Expo
that celebrates the most inspiring and creative in-store
activation tactics, displays and campaigns of the year.

Donald E. Stephens Convention Center
Rosemont (Chicago), IL
dot-awards.com

27 | P2PI's Women of Excellence

The Institute is proud to recognize a deserving group of
female executives who have distinguished themselves in
the industry through their leadership and involvement in
influencing shoppers along the path to purchase.

Donald E. Stephens Convention Center
Rosemont (Chicago), IL
Path2PurchaseExpo.com

May 2017

4-5 | StratConn: Digital Shopper Marketing

StratConn will match providers of digital shopper marketing
services with qualified teams of executives from leading
manufacturers, agencies and retailers who are in search of
digital solutions and platforms that drive shopper impact
and activation. This event focuses on connecting buyers
with sellers of tools and strategies for mobile marketing,
social engagement, sampling, couponing and digital media.

Hyatt Rosemont * Rosemont, IL
stratconn.org

June 2017

20-21 | League of Leaders Spring Meeting
Westin O'Hare * Rosemont, IL

Throughout 2017
* Path to Purchase Leadership University
Professional development courses for shopper
marketing executives. Online and in-person
course options are available.

p2pi.org/leadershipu

* I-Seminars

Industry webinar presentations. See the
website for topics and schedules.

p2pi.org/iseminars


http://www.Path2PurchaseExpo.com http://www.shoppersummit.com http://www.dot-awards.com http://www.effie.org http://www.Path2PurchaseExpo.com http://www.shoppersummit.com http://www.p2pi.org/leadershipu http://www.stratconn.org http://www.p2pi.org/iseminars

Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
Shopper Marketing - October 2016 - 22
Shopper Marketing - October 2016 - 23
Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
Shopper Marketing - October 2016 - 30
Shopper Marketing - October 2016 - 31
Shopper Marketing - October 2016 - 32
Shopper Marketing - October 2016 - 33
Shopper Marketing - October 2016 - 34
Shopper Marketing - October 2016 - 35
Shopper Marketing - October 2016 - 36
Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
Shopper Marketing - October 2016 - 45
Shopper Marketing - October 2016 - 46
Shopper Marketing - October 2016 - 47
Shopper Marketing - October 2016 - 48
Shopper Marketing - October 2016 - 49
Shopper Marketing - October 2016 - 50
Shopper Marketing - October 2016 - 51
Shopper Marketing - October 2016 - 52
Shopper Marketing - October 2016 - 53
Shopper Marketing - October 2016 - 54
Shopper Marketing - October 2016 - 55
Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
Shopper Marketing - October 2016 - 59
Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
Shopper Marketing - October 2016 - 62
Shopper Marketing - October 2016 - 63
Shopper Marketing - October 2016 - 64
Shopper Marketing - October 2016 - 65
Shopper Marketing - October 2016 - 66
Shopper Marketing - October 2016 - 67
Shopper Marketing - October 2016 - 68
Shopper Marketing - October 2016 - 69
Shopper Marketing - October 2016 - 70
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Shopper Marketing - October 2016 - 72
Shopper Marketing - October 2016 - 73
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Shopper Marketing - October 2016 - 75
Shopper Marketing - October 2016 - 76
Shopper Marketing - October 2016 - 77
Shopper Marketing - October 2016 - 78
Shopper Marketing - October 2016 - 79
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Shopper Marketing - October 2016 - 81
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Shopper Marketing - October 2016 - 84
Shopper Marketing - October 2016 - 85
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Shopper Marketing - October 2016 - 89
Shopper Marketing - October 2016 - 90
Shopper Marketing - October 2016 - 91
Shopper Marketing - October 2016 - 92
Shopper Marketing - October 2016 - 93
Shopper Marketing - October 2016 - 94
Shopper Marketing - October 2016 - 95
Shopper Marketing - October 2016 - 96
Shopper Marketing - October 2016 - 97
Shopper Marketing - October 2016 - 98
Shopper Marketing - October 2016 - 99
Shopper Marketing - October 2016 - 100
Shopper Marketing - October 2016 - 101
Shopper Marketing - October 2016 - 102
Shopper Marketing - October 2016 - 103
Shopper Marketing - October 2016 - 104
Shopper Marketing - October 2016 - 105
Shopper Marketing - October 2016 - 106
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Shopper Marketing - October 2016 - 108
Shopper Marketing - October 2016 - 109
Shopper Marketing - October 2016 - 110
Shopper Marketing - October 2016 - 111
Shopper Marketing - October 2016 - 112
Shopper Marketing - October 2016 - 113
Shopper Marketing - October 2016 - 114
Shopper Marketing - October 2016 - 115
Shopper Marketing - October 2016 - 116
Shopper Marketing - October 2016 - 117
Shopper Marketing - October 2016 - 118
Shopper Marketing - October 2016 - 119
Shopper Marketing - October 2016 - 120
Shopper Marketing - October 2016 - 121
Shopper Marketing - October 2016 - 122
Shopper Marketing - October 2016 - 123
Shopper Marketing - October 2016 - 124
Shopper Marketing - October 2016 - 125
Shopper Marketing - October 2016 - 126
Shopper Marketing - October 2016 - 127
Shopper Marketing - October 2016 - 128
Shopper Marketing - October 2016 - 129
Shopper Marketing - October 2016 - 130
Shopper Marketing - October 2016 - 131
Shopper Marketing - October 2016 - 132
Shopper Marketing - October 2016 - 133
Shopper Marketing - October 2016 - 134
Shopper Marketing - October 2016 - 135
Shopper Marketing - October 2016 - 136
Shopper Marketing - October 2016 - 137
Shopper Marketing - October 2016 - 138
Shopper Marketing - October 2016 - 139
Shopper Marketing - October 2016 - 140
Shopper Marketing - October 2016 - 141
Shopper Marketing - October 2016 - 142
Shopper Marketing - October 2016 - 143
Shopper Marketing - October 2016 - 144
Shopper Marketing - October 2016 - 145
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Shopper Marketing - October 2016 - 148
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Shopper Marketing - October 2016 - 150
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Shopper Marketing - October 2016 - 181
Shopper Marketing - October 2016 - 182
Shopper Marketing - October 2016 - 183
Shopper Marketing - October 2016 - 184
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