Shopper Marketing - October 2016

Shopper Marketing - October 2016 - 139 Join us at these upcoming events January 2017 July 2017 February 2017 September 2017 24-25 | League of Leaders Winter Meeting Westin Nashville * Nashville, TN 7-8 | Forum of Merchandising Executives Westin O'Hare * Rosemont, IL March 2017 27-29 | Shopper Marketing Summit An educational forum defining the future of consumer marketing with best practices, strategies and insights that drive shopper-centric thinking and an improved shopper experience. Grand Hyatt Hotel * New York City shoppersummit.com 28 | Shopper Marketing Effie Awards Produced in partnership with Effie Worldwide and held in conjunction with the Shopper Marketing Summit, the Effies honor outstanding strategic shopper marketing campaigns that engage the shopper and guide her purchase process. Grand Hyatt Hotel * New York City effie.org 28 | Hall of Fame Induction An induction ceremony held in conjunction with the Shopper Marketing Summit honoring the shopper marketing industry's best and brightest. Grand Hyatt Hotel * New York City shoppersummit.com Forum of Merchandising Executives Westin O'Hare * Rosemont, IL 26-28 | Path to Purchase Expo A three-day event filled with symposiums, seminars, exhibits and awards dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. Donald E. Stephens Convention Center Rosemont (Chicago), IL Path2PurchaseExpo.com 27 | Design of the Times The leading industry awards competition and ceremony held in conjunction with the Path to Purchase Expo that celebrates the most inspiring and creative in-store activation tactics, displays and campaigns of the year. Donald E. Stephens Convention Center Rosemont (Chicago), IL dot-awards.com 27 | P2PI's Women of Excellence The Institute is proud to recognize a deserving group of female executives who have distinguished themselves in the industry through their leadership and involvement in influencing shoppers along the path to purchase. Donald E. Stephens Convention Center Rosemont (Chicago), IL Path2PurchaseExpo.com May 2017 4-5 | StratConn: Digital Shopper Marketing StratConn will match providers of digital shopper marketing services with qualified teams of executives from leading manufacturers, agencies and retailers who are in search of digital solutions and platforms that drive shopper impact and activation. This event focuses on connecting buyers with sellers of tools and strategies for mobile marketing, social engagement, sampling, couponing and digital media. Hyatt Rosemont * Rosemont, IL stratconn.org June 2017 20-21 | League of Leaders Spring Meeting Westin O'Hare * Rosemont, IL Throughout 2017 * Path to Purchase Leadership University Professional development courses for shopper marketing executives. Online and in-person course options are available. p2pi.org/leadershipu * I-Seminars Industry webinar presentations. See the website for topics and schedules. p2pi.org/iseminars http://www.Path2PurchaseExpo.comhttp://www.shoppersummit.comhttp://www.dot-awards.comhttp://www.effie.orghttp://www.Path2PurchaseExpo.comhttp://www.shoppersummit.comhttp://www.p2pi.org/leadershipuhttp://www.stratconn.orghttp://www.p2pi.org/iseminarsTable of Contents for the Digital Edition of Shopper Marketing - October 2016ContentsShopper Marketing - October 2016 - 1Shopper Marketing - October 2016 - 2Shopper Marketing - October 2016 - 3Shopper Marketing - October 2016 - ContentsShopper Marketing - October 2016 - 5Shopper Marketing - October 2016 - 6Shopper Marketing - October 2016 - 7Shopper Marketing - October 2016 - 8Shopper Marketing - October 2016 - 9Shopper Marketing - October 2016 - 10Shopper Marketing - October 2016 - 11Shopper Marketing - October 2016 - 12Shopper Marketing - October 2016 - 13Shopper Marketing - October 2016 - 14Shopper Marketing - October 2016 - 15Shopper Marketing - October 2016 - 16Shopper Marketing - October 2016 - 17Shopper Marketing - October 2016 - 18Shopper Marketing - October 2016 - 19Shopper Marketing - October 2016 - 20Shopper Marketing - October 2016 - 21Shopper Marketing - October 2016 - 22Shopper Marketing - October 2016 - 23Shopper Marketing - October 2016 - 24Shopper Marketing - October 2016 - 25Shopper Marketing - October 2016 - 26Shopper Marketing - October 2016 - 27Shopper Marketing - October 2016 - 28Shopper Marketing - October 2016 - 29Shopper Marketing - October 2016 - 30Shopper Marketing - October 2016 - 31Shopper Marketing - October 2016 - 32Shopper Marketing - October 2016 - 33Shopper Marketing - October 2016 - 34Shopper Marketing - October 2016 - 35Shopper Marketing - October 2016 - 36Shopper Marketing - October 2016 - 37Shopper Marketing - October 2016 - 38Shopper Marketing - October 2016 - 39Shopper Marketing - October 2016 - 40Shopper Marketing - October 2016 - 41Shopper Marketing - October 2016 - 42Shopper Marketing - October 2016 - 43Shopper Marketing - October 2016 - 44Shopper Marketing - October 2016 - 45Shopper Marketing - October 2016 - 46Shopper Marketing - October 2016 - 47Shopper Marketing - October 2016 - 48Shopper Marketing - October 2016 - 49Shopper Marketing - October 2016 - 50Shopper Marketing - October 2016 - 51Shopper Marketing - October 2016 - 52Shopper Marketing - October 2016 - 53Shopper Marketing - October 2016 - 54Shopper Marketing - October 2016 - 55Shopper Marketing - October 2016 - 56Shopper Marketing - October 2016 - 57Shopper Marketing - October 2016 - 58Shopper Marketing - October 2016 - 59Shopper Marketing - October 2016 - 60Shopper Marketing - October 2016 - 61Shopper Marketing - October 2016 - 62Shopper Marketing - October 2016 - 63Shopper Marketing - October 2016 - 64Shopper Marketing - October 2016 - 65Shopper Marketing - October 2016 - 66Shopper Marketing - October 2016 - 67Shopper Marketing - October 2016 - 68Shopper Marketing - October 2016 - 69Shopper Marketing - October 2016 - 70Shopper Marketing - October 2016 - 71Shopper Marketing - 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