Shopper Marketing - October 2016 - 134


PERSONNEL APPOINTMENTS

BRAND MARKETERS
Foster Farms, Livingston, California
Laura Flanagan joined the company as
president and chief executive officer. She
succeeds Ron Foster, grandson of company
founders Max and Verda Foster, who will
remain a Foster Farms owner and member
of the board of directors. Most recently,
Flanagan served as president of the
ConAgra Foods snacks division.

Free2b Foods, Boulder, Colorado
The company named Mike Murray chief
executive officer. In the past, Murray has
served as senior brand manager at General
Mills and vice president of marketing and
research and development at So Delicious
Dairy Free, which was sold to WhiteWave
Foods in 2014.

Mondelez International, East Hanover,
New Jersey
B. Bonin Bough left the company to
host CNBC's "Cleveland Hustles" with
National Basketball Association star LeBron
James. He was most recently Mondelez
International's chief media and e-commerce
officer.

RETAILERS
Barnes & Noble, New York
Ronald D. Boire left the company after less
than a year as its chief executive officer. The
board of directors said that Boire "was not
a good fit for the organization and that it
was in the best interests of all parties for
134

y SHOPPER MARKETING OCTOBER 2016

him to leave the company," according to a
media release. Executive chairman Leonard
Riggio, who was scheduled to retire on
Sept. 14, postponed his retirement and
assumed Boire's responsibilities. The retailer
is searching for a new CEO.

Macy's, Cincinnati
Richard A. Lennox was named the
retailer's chief marketing officer. In his new
role, Lennox will be responsible for the
company's omnichannel market presence
and strategy including brand, promotional,
store, digital and events marketing activity.
Before joining Macy's, Lennox served as
senior vice president and chief marketing
officer of Toys"R"Us since 2014.

The Michaels Companies, Irving, Texas
Denise Paulonis was promoted to executive
vice president - chief financial officer.
She succeeds Chuck Sonsteby, who will
continue to serve as vice chairman and
retain executive responsibility for the
growth and integration of Lamrite West
and the management of Aaron Brothers
stores.

Office Depot, Boca Raton, Florida
Roland Smith will retire as chief executive
officer of the company. Smith will continue
to serve as CEO until a successor is named,
which is expected by the end of first
quarter 2017. The board of directors, with
the assistance of an executive search firm,
will consider both internal and external
candidates for Smith's position.



Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
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Shopper Marketing - October 2016 - 98
Shopper Marketing - October 2016 - 99
Shopper Marketing - October 2016 - 100
Shopper Marketing - October 2016 - 101
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Shopper Marketing - October 2016 - 103
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Shopper Marketing - October 2016 - 105
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Shopper Marketing - October 2016 - 112
Shopper Marketing - October 2016 - 113
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Shopper Marketing - October 2016 - 116
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Shopper Marketing - October 2016 - 118
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Shopper Marketing - October 2016 - 120
Shopper Marketing - October 2016 - 121
Shopper Marketing - October 2016 - 122
Shopper Marketing - October 2016 - 123
Shopper Marketing - October 2016 - 124
Shopper Marketing - October 2016 - 125
Shopper Marketing - October 2016 - 126
Shopper Marketing - October 2016 - 127
Shopper Marketing - October 2016 - 128
Shopper Marketing - October 2016 - 129
Shopper Marketing - October 2016 - 130
Shopper Marketing - October 2016 - 131
Shopper Marketing - October 2016 - 132
Shopper Marketing - October 2016 - 133
Shopper Marketing - October 2016 - 134
Shopper Marketing - October 2016 - 135
Shopper Marketing - October 2016 - 136
Shopper Marketing - October 2016 - 137
Shopper Marketing - October 2016 - 138
Shopper Marketing - October 2016 - 139
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Shopper Marketing - October 2016 - 141
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Shopper Marketing - October 2016 - 184
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