Shopper Marketing - October 2016 - 133
Walt Disney Co. and Pixar Animation Studios know how to
ride a winner, and this huge
corrugated display won't hurt
their bottom line. With everything "Finding Dory" securely
stored for four-sided shopping, these units and many
variations of them appeared in
stores to coordinate with the
release of the movie. It sure
doesn't hurt that Dory, Nemo
and their aquatic friends are
colorful and cute.
... four-sided shopping.
Although I'm an incurable gadget
guy, I had never heard of American
Recreation Products' Ozark Trail
before I saw this corrugate pallet
unit in a major mass retailer. This
pallet had three types of LED minilights in four colors that were just
$1 each. Impossible to pass up, so
I bought 12. I went back four days
later to get more, and they were
sold out. Need I say more?
... functional pallet.
Joe Ricci is an industry expert in
P-O-P merchandising. He is the
founder of Beacon Concepts Inc.,
Surprise, Ariz. Please offer your
comments to him at firstname.lastname@example.org.
OCTOBER 2016 SHOPPER MARKETING y