Shopper Marketing - October 2016 - 131
... VR lounge.
A Canadian outlet mall used the popularity of virtual reality technology to bring in shoppers for the
back-to-school shopping season. Dixie Outlet Mall, Mississauga, Ontario, set up what they
called a "VR Adventure Lounge" that existed for a few weeks from August to September.
The lounge gave shoppers a chance to try out a Samsung Gear VR headset. Each week participants would be taken into different themed explorations like a deep-sea exploration, for
example. The idea behind the lounge was to exhilarate and bring some fun energy to the
mall since the back-to-school season can be stressful and expensive. Guests who visited the
lounge were entered into a drawing for a $500 back-to-school shopping spree.
MasterCard launched what it calls an omnichannel digital
payment service because it is linking users to buy within a
mobile app either online or in-store. The new digital payment service called Masterpass includes the ability to tap
a phone to a reader in a store such as BJ's Wholesale Club
and a range of food-service locations. The system also
gives users the ability to pay through partnering online
merchants like Lord & Taylor or by linking up within mobile
apps like the Exxon Mobile Speedpass for quick purchases.
Masterpass is said to be available in more than 5 million
retail stores where shoppers can tap, pay and leave.
... tap, pay and leave.
OCTOBER 2016 SHOPPER MARKETING y