Shopper Marketing - October 2016 - 130
Introducing "Beaumoji," featuring more than
130 new emojis from L'Oreal USA to give
mobile users a more animated way to talk
about style trends. Users download the Beaumoji keyboard in the app store. Emoji looks are
categorized by beauty trends, lifestyle trends
and also brands such as Urban Decay Naked or
Maybelline New York Great Lash. In accordance
with the launch of the emoji board, L'Oreal ran
a social contest asking consumers to design
their own beauty emoji. Selected by a panel
of beauty advisors, the winner was sent to the
Beautycon festival in New York to have her
Beaumoji revealed at an event on stage.
... animated style.
has taken another step
toward opening a virtual
... VR shop.
reality shop through its
e-commerce site. In the spring, Alibaba launched its Gnome Magic Lab to look into VR,
then in July demoed for select media a VR shop where online buyers wearing a VR headset with their mobile phone could browse and shop a virtual store. In the virtual store, a
robotic store associate guided shoppers through the store and recommended products,
according to an article in Internet Retailer. Reports say the e-commerce company is looking to make VR shopping accessible by the end of the year.
y SHOPPER MARKETING OCTOBER 2016