Shopper Marketing - October 2016 - 128
Denver-based Ibotta has struck a partnership with
Jo-Ann Stores and its more than 850 stores to
provide cash back rewards for Ibotta app users. JoAnn will use Ibotta's new Dynamic Segmentation
platform and CRM data to run personalized content
that is targeted based on how shoppers interact
with content and their previous buying behavior.
The partnership is interesting, too, because Jo-Ann's
specialty crafts stores have a bit of a reputation as
a "grandma quilting store," according to a rep at
Ibotta, but crafting has actually become popular
among Millennials, per Mintel. A multiyear partnership with Ibotta is part of a growing effort to reach
Millennials by Jo-Ann.
... crafty Millennials.
CVS/pharmacy reportedly was one of the first
retailers to test Google's Nearby beacon technology, which enables the retailer to send notifications
to CVS app users when they're near a store, not just
inside near a beacon. The example used by Google
in a blog was that CVS could send a notification to
an app user, telling them to print photos from their
phone at a CVS that's close. The Nearby feature
also sends notifications of apps an Android user
may want to download that could be useful as they
approach a location. For example, download the
United Airlines app before boarding a flight.
... proximity notifications.
y SHOPPER MARKETING OCTOBER 2016