Shopper Marketing - October 2016 - 127
Dan Ochwat, on the So-Lo-Mo
beat since 2011, served as an editor
of Shopper Marketing for nine years.
Send comments and So-Lo-Mo
news to firstname.lastname@example.org.
Adding to this year's election fever, Toys "R"
Us executed a fun, social campaign looking to
elect a child between the ages of 9 and 14 to
be their "President of Play." Parents nominated
their child with a short video at ToysrUs.com/
PresidentofPlay, and three were to be selected
as semifinalists to then compete in a public vote
for the title of President of Play. The winning
child holds the title for one year and is used to
play, review and recommend toys throughout
the year. The gig will help fuel the retailer's
social efforts throughout the year. In addition
to Twitter posts and social media outreach, Toys
"R" Us promoted the contest through email, on
its homepage and with a national and regional
... playing president.
Whole Foods is working to merge emojis and chatbots
to help shoppers in its stores figure out what to make for
dinner. When a consumer looks up Whole Foods in the
Facebook Messenger app, she can send a message to the
chatbot to get recipe ideas. A user can send an emoji of an
ingredient and receive recipes with those elements included, too. Whole Foods is using a platform from Conversable,
Dallas, to manage the artificial intelligence communication.
... artificial intelligence.