Shopper Marketing - October 2016 - 11


ed to the Shopper Marketing Hall of Fame.
So now it's your turn. Every year, the Hall
of Fame, which was initiated in 1994, honors three consumer product marketing and
retailing executives for their achievements
in-store. Everyone is invited to submit the
name(s) of executives who might be candidates for such an honor. It can be a client,
a customer, a colleague, your boss or even
yourself.*
There are no firm guidelines for who should
be nominated. Past honorees represent all
sorts of expertise, but essentially we're looking for innovators and industry-leading brand
and retail executives.
So hey, if you'd describe your candidate as
having a passion for the business, consider
nominating her/him. We'll be asking candidates to describe their role in the research,
design and/or development of shopper marketing or in-store marketing strategies; to
name some programs, campaigns or platforms that they think are most representative
of their shopper marketing work; and to describe some of the ways that shopper marketing has evolved inside their companies and/
or over the course of their careers.
You've got a month to submit your nominations, so get them in by EOB, Monday, Oct. 31.
Email: bschober@p2pi.org
Phone: (773) 992-4430
Mail: Bill Schober, Path to Purchase
Institute/Shopper Marketing, 8550 W.
Bryn Mawr, #200, Chicago, IL, 60631

If your nomination is accepted, you can
watch from up front as the class is honored at
the Hall of Fame Induction Ceremony, held in
conjunction with the Shopper Marketing Effie
awards at the ever-popular Shopper Marketing Summit, March 27-29, 2017, at the Grand
Hyatt New York. They'll also be profiled in early 2017 issues of Shopper Marketing magazine
and will join nearly 70 past recipients on the
"Wall of Fame" at the Institute's headquarters.
The simplest approach? Call me at (773)
992-4430 and we can kick around your ideas.
Typically, nominators want to be identified
and share in the goodwill, but whenever requested, we will keep things strictly confidential throughout the process. If you're not sure
whether you should or shouldn't, feel free
to reach out to me and work through some
hypotheticals.
Give it a shot. To paraphrase my favorite
Grace VanderWaal song, it just might be a
SM
"Beautiful Thing."
* If you work for a solution provider (digital/mobile
technology, P-O-P design, retail execution, shopper
insights) and/or shopper marketing, advertising and/
or promotional agency, do nominate your retail and/
or brand clients, but not your boss or yourself - you
are not eligible.

Bill Schober is editorial director
of the Path to Purchase Institute.
He can be reached via e-mail:
bschober@p2pi.org or phone:
(773) 992-4430.
OCTOBER 2016 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
Shopper Marketing - October 2016 - 13
Shopper Marketing - October 2016 - 14
Shopper Marketing - October 2016 - 15
Shopper Marketing - October 2016 - 16
Shopper Marketing - October 2016 - 17
Shopper Marketing - October 2016 - 18
Shopper Marketing - October 2016 - 19
Shopper Marketing - October 2016 - 20
Shopper Marketing - October 2016 - 21
Shopper Marketing - October 2016 - 22
Shopper Marketing - October 2016 - 23
Shopper Marketing - October 2016 - 24
Shopper Marketing - October 2016 - 25
Shopper Marketing - October 2016 - 26
Shopper Marketing - October 2016 - 27
Shopper Marketing - October 2016 - 28
Shopper Marketing - October 2016 - 29
Shopper Marketing - October 2016 - 30
Shopper Marketing - October 2016 - 31
Shopper Marketing - October 2016 - 32
Shopper Marketing - October 2016 - 33
Shopper Marketing - October 2016 - 34
Shopper Marketing - October 2016 - 35
Shopper Marketing - October 2016 - 36
Shopper Marketing - October 2016 - 37
Shopper Marketing - October 2016 - 38
Shopper Marketing - October 2016 - 39
Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
Shopper Marketing - October 2016 - 45
Shopper Marketing - October 2016 - 46
Shopper Marketing - October 2016 - 47
Shopper Marketing - October 2016 - 48
Shopper Marketing - October 2016 - 49
Shopper Marketing - October 2016 - 50
Shopper Marketing - October 2016 - 51
Shopper Marketing - October 2016 - 52
Shopper Marketing - October 2016 - 53
Shopper Marketing - October 2016 - 54
Shopper Marketing - October 2016 - 55
Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
Shopper Marketing - October 2016 - 59
Shopper Marketing - October 2016 - 60
Shopper Marketing - October 2016 - 61
Shopper Marketing - October 2016 - 62
Shopper Marketing - October 2016 - 63
Shopper Marketing - October 2016 - 64
Shopper Marketing - October 2016 - 65
Shopper Marketing - October 2016 - 66
Shopper Marketing - October 2016 - 67
Shopper Marketing - October 2016 - 68
Shopper Marketing - October 2016 - 69
Shopper Marketing - October 2016 - 70
Shopper Marketing - October 2016 - 71
Shopper Marketing - October 2016 - 72
Shopper Marketing - October 2016 - 73
Shopper Marketing - October 2016 - 74
Shopper Marketing - October 2016 - 75
Shopper Marketing - October 2016 - 76
Shopper Marketing - October 2016 - 77
Shopper Marketing - October 2016 - 78
Shopper Marketing - October 2016 - 79
Shopper Marketing - October 2016 - 80
Shopper Marketing - October 2016 - 81
Shopper Marketing - October 2016 - 82
Shopper Marketing - October 2016 - 83
Shopper Marketing - October 2016 - 84
Shopper Marketing - October 2016 - 85
Shopper Marketing - October 2016 - 86
Shopper Marketing - October 2016 - 87
Shopper Marketing - October 2016 - 88
Shopper Marketing - October 2016 - 89
Shopper Marketing - October 2016 - 90
Shopper Marketing - October 2016 - 91
Shopper Marketing - October 2016 - 92
Shopper Marketing - October 2016 - 93
Shopper Marketing - October 2016 - 94
Shopper Marketing - October 2016 - 95
Shopper Marketing - October 2016 - 96
Shopper Marketing - October 2016 - 97
Shopper Marketing - October 2016 - 98
Shopper Marketing - October 2016 - 99
Shopper Marketing - October 2016 - 100
Shopper Marketing - October 2016 - 101
Shopper Marketing - October 2016 - 102
Shopper Marketing - October 2016 - 103
Shopper Marketing - October 2016 - 104
Shopper Marketing - October 2016 - 105
Shopper Marketing - October 2016 - 106
Shopper Marketing - October 2016 - 107
Shopper Marketing - October 2016 - 108
Shopper Marketing - October 2016 - 109
Shopper Marketing - October 2016 - 110
Shopper Marketing - October 2016 - 111
Shopper Marketing - October 2016 - 112
Shopper Marketing - October 2016 - 113
Shopper Marketing - October 2016 - 114
Shopper Marketing - October 2016 - 115
Shopper Marketing - October 2016 - 116
Shopper Marketing - October 2016 - 117
Shopper Marketing - October 2016 - 118
Shopper Marketing - October 2016 - 119
Shopper Marketing - October 2016 - 120
Shopper Marketing - October 2016 - 121
Shopper Marketing - October 2016 - 122
Shopper Marketing - October 2016 - 123
Shopper Marketing - October 2016 - 124
Shopper Marketing - October 2016 - 125
Shopper Marketing - October 2016 - 126
Shopper Marketing - October 2016 - 127
Shopper Marketing - October 2016 - 128
Shopper Marketing - October 2016 - 129
Shopper Marketing - October 2016 - 130
Shopper Marketing - October 2016 - 131
Shopper Marketing - October 2016 - 132
Shopper Marketing - October 2016 - 133
Shopper Marketing - October 2016 - 134
Shopper Marketing - October 2016 - 135
Shopper Marketing - October 2016 - 136
Shopper Marketing - October 2016 - 137
Shopper Marketing - October 2016 - 138
Shopper Marketing - October 2016 - 139
Shopper Marketing - October 2016 - 140
Shopper Marketing - October 2016 - 141
Shopper Marketing - October 2016 - 142
Shopper Marketing - October 2016 - 143
Shopper Marketing - October 2016 - 144
Shopper Marketing - October 2016 - 145
Shopper Marketing - October 2016 - 146
Shopper Marketing - October 2016 - 147
Shopper Marketing - October 2016 - 148
Shopper Marketing - October 2016 - 149
Shopper Marketing - October 2016 - 150
Shopper Marketing - October 2016 - 151
Shopper Marketing - October 2016 - 152
Shopper Marketing - October 2016 - 153
Shopper Marketing - October 2016 - 154
Shopper Marketing - October 2016 - 155
Shopper Marketing - October 2016 - 156
Shopper Marketing - October 2016 - 157
Shopper Marketing - October 2016 - 158
Shopper Marketing - October 2016 - 159
Shopper Marketing - October 2016 - 160
Shopper Marketing - October 2016 - 161
Shopper Marketing - October 2016 - 162
Shopper Marketing - October 2016 - 163
Shopper Marketing - October 2016 - 164
Shopper Marketing - October 2016 - 165
Shopper Marketing - October 2016 - 166
Shopper Marketing - October 2016 - 167
Shopper Marketing - October 2016 - 168
Shopper Marketing - October 2016 - 169
Shopper Marketing - October 2016 - 170
Shopper Marketing - October 2016 - 171
Shopper Marketing - October 2016 - 172
Shopper Marketing - October 2016 - 173
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Shopper Marketing - October 2016 - 175
Shopper Marketing - October 2016 - 176
Shopper Marketing - October 2016 - 177
Shopper Marketing - October 2016 - 178
Shopper Marketing - October 2016 - 179
Shopper Marketing - October 2016 - 180
Shopper Marketing - October 2016 - 181
Shopper Marketing - October 2016 - 182
Shopper Marketing - October 2016 - 183
Shopper Marketing - October 2016 - 184
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