Shopper Marketing - October 2016 - 11
ed to the Shopper Marketing Hall of Fame.
So now it's your turn. Every year, the Hall
of Fame, which was initiated in 1994, honors three consumer product marketing and
retailing executives for their achievements
in-store. Everyone is invited to submit the
name(s) of executives who might be candidates for such an honor. It can be a client,
a customer, a colleague, your boss or even
There are no firm guidelines for who should
be nominated. Past honorees represent all
sorts of expertise, but essentially we're looking for innovators and industry-leading brand
and retail executives.
So hey, if you'd describe your candidate as
having a passion for the business, consider
nominating her/him. We'll be asking candidates to describe their role in the research,
design and/or development of shopper marketing or in-store marketing strategies; to
name some programs, campaigns or platforms that they think are most representative
of their shopper marketing work; and to describe some of the ways that shopper marketing has evolved inside their companies and/
or over the course of their careers.
You've got a month to submit your nominations, so get them in by EOB, Monday, Oct. 31.
Phone: (773) 992-4430
Mail: Bill Schober, Path to Purchase
Institute/Shopper Marketing, 8550 W.
Bryn Mawr, #200, Chicago, IL, 60631
If your nomination is accepted, you can
watch from up front as the class is honored at
the Hall of Fame Induction Ceremony, held in
conjunction with the Shopper Marketing Effie
awards at the ever-popular Shopper Marketing Summit, March 27-29, 2017, at the Grand
Hyatt New York. They'll also be profiled in early 2017 issues of Shopper Marketing magazine
and will join nearly 70 past recipients on the
"Wall of Fame" at the Institute's headquarters.
The simplest approach? Call me at (773)
992-4430 and we can kick around your ideas.
Typically, nominators want to be identified
and share in the goodwill, but whenever requested, we will keep things strictly confidential throughout the process. If you're not sure
whether you should or shouldn't, feel free
to reach out to me and work through some
Give it a shot. To paraphrase my favorite
Grace VanderWaal song, it just might be a
* If you work for a solution provider (digital/mobile
technology, P-O-P design, retail execution, shopper
insights) and/or shopper marketing, advertising and/
or promotional agency, do nominate your retail and/
or brand clients, but not your boss or yourself - you
are not eligible.
Bill Schober is editorial director
of the Path to Purchase Institute.
He can be reached via e-mail:
email@example.com or phone:
OCTOBER 2016 SHOPPER MARKETING y