Shopper Marketing - October 2016 - 108

DESIGN OF THE TIMES: GOLD WINNERS

Kellogg's Big Game Football Helmet
Retail Category: Mass Merchandisers
Activation Tactic: Aisle/Shipper/Pallet - Temporary
Client: Kellogg Co., Battle Creek, Michigan
Entrant: Menasha Packaging Co., Neenah, Wisconsin
Co-Entrant: Catapult, Westport, Connecticut
Introduction Date: Dec. 14, 2015
Size of run: 4,160
Comment: The objective here was to win in-store with a
disruptive display that helps unify the Pringles and Cheez-It
brands during the weeks leading up to the 2016 Super Bowl.

LG Pro-Bake Display
Retail Category: Home Centers/Hardware
Activation Tactic: Aisle/Shipper/Pallet -
Permanent
Client: LG Electronics, Englewood Cliffs,
New Jersey
Entrant: Design Phase, Waukegan, Illinois
Introduction Date: Nov. 25, 2015
Size of run: 100
Comment: The objective of this display was to
increase sales of LG ranges by educating the
consumer on the benefits and features of the
LG Pro-Bake ranges. Therefore, in addition to
providing the shopper with an interactive experience with the product, the display features
a monitor that plays an informational loop.
108

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Table of Contents for the Digital Edition of Shopper Marketing - October 2016

Contents
Shopper Marketing - October 2016 - 1
Shopper Marketing - October 2016 - 2
Shopper Marketing - October 2016 - 3
Shopper Marketing - October 2016 - Contents
Shopper Marketing - October 2016 - 5
Shopper Marketing - October 2016 - 6
Shopper Marketing - October 2016 - 7
Shopper Marketing - October 2016 - 8
Shopper Marketing - October 2016 - 9
Shopper Marketing - October 2016 - 10
Shopper Marketing - October 2016 - 11
Shopper Marketing - October 2016 - 12
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Shopper Marketing - October 2016 - 15
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Shopper Marketing - October 2016 - 40
Shopper Marketing - October 2016 - 41
Shopper Marketing - October 2016 - 42
Shopper Marketing - October 2016 - 43
Shopper Marketing - October 2016 - 44
Shopper Marketing - October 2016 - 45
Shopper Marketing - October 2016 - 46
Shopper Marketing - October 2016 - 47
Shopper Marketing - October 2016 - 48
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Shopper Marketing - October 2016 - 56
Shopper Marketing - October 2016 - 57
Shopper Marketing - October 2016 - 58
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Shopper Marketing - October 2016 - 60
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Shopper Marketing - October 2016 - 63
Shopper Marketing - October 2016 - 64
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Shopper Marketing - October 2016 - 68
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Shopper Marketing - October 2016 - 73
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Shopper Marketing - October 2016 - 76
Shopper Marketing - October 2016 - 77
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Shopper Marketing - October 2016 - 81
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Shopper Marketing - October 2016 - 91
Shopper Marketing - October 2016 - 92
Shopper Marketing - October 2016 - 93
Shopper Marketing - October 2016 - 94
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Shopper Marketing - October 2016 - 96
Shopper Marketing - October 2016 - 97
Shopper Marketing - October 2016 - 98
Shopper Marketing - October 2016 - 99
Shopper Marketing - October 2016 - 100
Shopper Marketing - October 2016 - 101
Shopper Marketing - October 2016 - 102
Shopper Marketing - October 2016 - 103
Shopper Marketing - October 2016 - 104
Shopper Marketing - October 2016 - 105
Shopper Marketing - October 2016 - 106
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Shopper Marketing - October 2016 - 108
Shopper Marketing - October 2016 - 109
Shopper Marketing - October 2016 - 110
Shopper Marketing - October 2016 - 111
Shopper Marketing - October 2016 - 112
Shopper Marketing - October 2016 - 113
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Shopper Marketing - October 2016 - 116
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Shopper Marketing - October 2016 - 121
Shopper Marketing - October 2016 - 122
Shopper Marketing - October 2016 - 123
Shopper Marketing - October 2016 - 124
Shopper Marketing - October 2016 - 125
Shopper Marketing - October 2016 - 126
Shopper Marketing - October 2016 - 127
Shopper Marketing - October 2016 - 128
Shopper Marketing - October 2016 - 129
Shopper Marketing - October 2016 - 130
Shopper Marketing - October 2016 - 131
Shopper Marketing - October 2016 - 132
Shopper Marketing - October 2016 - 133
Shopper Marketing - October 2016 - 134
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Shopper Marketing - October 2016 - 181
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Shopper Marketing - October 2016 - 183
Shopper Marketing - October 2016 - 184
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