Shopper Marketing - October 2016 - 108
DESIGN OF THE TIMES: GOLD WINNERS Kellogg's Big Game Football Helmet Retail Category: Mass Merchandisers Activation Tactic: Aisle/Shipper/Pallet - Temporary Client: Kellogg Co., Battle Creek, Michigan Entrant: Menasha Packaging Co., Neenah, Wisconsin Co-Entrant: Catapult, Westport, Connecticut Introduction Date: Dec. 14, 2015 Size of run: 4,160 Comment: The objective here was to win in-store with a disruptive display that helps unify the Pringles and Cheez-It brands during the weeks leading up to the 2016 Super Bowl. LG Pro-Bake Display Retail Category: Home Centers/Hardware Activation Tactic: Aisle/Shipper/Pallet - Permanent Client: LG Electronics, Englewood Cliffs, New Jersey Entrant: Design Phase, Waukegan, Illinois Introduction Date: Nov. 25, 2015 Size of run: 100 Comment: The objective of this display was to increase sales of LG ranges by educating the consumer on the benefits and features of the LG Pro-Bake ranges. Therefore, in addition to providing the shopper with an interactive experience with the product, the display features a monitor that plays an informational loop. 108 y SHOPPER MARKETING OCTOBER 2016
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