Shopper Marketing - October 2016 - 102
REPORT: COMPLIANCE AND BEYOND
that client's field director.
He believes in a highly trained, highly skilled
consumer who lives in the region to do a more
passionate job. "I like the argument that retail gig will be a showstopper against Amazon owning our houses and our children," he
says. "When you play locally correct and with
a vetted argument, the shopping experience
is better than just clicking on Amazon. I like
the argument that this model serves social
purposes as well. At the end of the day, think
of the tremendous investments retailers have
made. Millennials will like the experience even
though they can click and get 20 protein bars
His one concern is that "society prices the
crowd as a lesser-quality solution," but results
should drive that price in the future.
Bnocular. Formerly GroundCntrl, the platform now focuses on supplying
data and retail performance of certain stores, QSR and more for the
financial industry (hedge funds, private equity and investment banks).
Field Agent. Sign up and become an "Agent" to earn money completing
small tasks like taking photos. Jobs pay between $2-$12.
Gigwalk. It pays "Gigwalkers" money for completing jobs in the areas of
staffing, consumer brands, retail and merchandising, and research.
Mobee. The app pays users for completing missions and mystery
shopping, but the app focuses more on data collection for clients.
Quri. A platform used by more than 200 CPGs, but the company also
operates the loyalty app EasyShift, which awards users money for
completing "shifts" or retail assignments.
Rewardable. Another app that awards cash for in-store photos, counting
shelf-facings, recording wait time and rating customer service, for example.
Survey.com. The platform aims for more high-end execution of
merchandising tasks, including selling in at retail, resets and in-store
VisitBasis Retail Execution. The platform helps manage field reps to
perform audits, mystery shopping and data collection.
y SHOPPER MARKETING OCTOBER 2016