Shopper Marketing - October 2016 - 10
Nope, she didn't win ...
... a spot in the Shopper Marketing Hall of
Fame. Her father did; he was part of the 22nd
annual class of honorees back in 2015. And at
this point, you're either wondering "What's
he talking about?" or realize that I've baitand-switched you into reading this far.
Grace VanderWaal, a 12-year-old singersongwriter, won NBC's "America's Got Talent"
competition last month after an audition performance that garnered 35 million+ views on
YouTube and 127 million+ on Facebook. She's
taking home a $1 million grand prize and has
earned a headliner booking at Planet Hollywood Las Vegas, scheduled for Oct. 27-29.
(My biggest accomplishment at that age was
winning a balloon-blowing contest at a movie theater. The prize was two candy bars.) Oh,
and Grace told People magazine that she'd be
donating some of her prize to a music charity.
(I ate all of mine.)
Aside from being one of our all-time-fa10
y SHOPPER MARKETING OCTOBER 2016
vorite Hall of Famers, Grace's father, LG Electronics executive David VanderWaal, was our
most "famous" honoree as well. Every year
we'd find his picture plastered on business
pages the world over due to his product
presentations at the Consumer Electronics
But this is something else altogether. And
I am confident that any honest, intelligent
and objective observer would agree with my
strong conviction that all of this good fortune
flows directly from Dave's having been elect-